Sociologists

Question 1

Emile Durkhieme

Answer 1

Created the consensus theory - functionalism

Question 2

Karl Marx

Answer 2

Created the conflict theory - Marxism

Question 3

Margret Mead

Answer 3

Samoan culture, studying the difference between teenagers in the wester and somoan culture.

Question 4

Parekh (2000)

Answer 4

Members of a society can have a distinct way of life while still broadly serving the dominant culture of society

Question 5

Bourdieu

Answer 5

Cultural capital

Question 6

McLuhan (1989)

Answer 6

‘global village’ where homogenity id a key feature. The concept of McDoaldisation has been used to raise the possibility that global culture is basically American Culture

Question 7

Lury (1996)

Answer 7

Features of a consumer culture - Availability of a wide range of consumer goods, that shopping is seen as a leisure pursuit, different forms of shopping (centres, internet and local shops) being in debt is a social norm packaging and promotion of goods is a large scale business.

Question 8

Baudrillard (1988)

Answer 8

When we buy stuff we no longer consume these as objects, instead these become sign and symbols of class - Apple, Hollister as oppose to Primark and Aldi