Sociocultural (Cultural Origins of Behavior and Cognition) Studies Flashcards
Chen
Aim:
- determine the role of long-term orientation on an individual’s buying habits
Procedure:
- 149 bi-cultural participants from a Singapore university
- randomly assigned to online conditions
- American or Singaporean condition primed initially to be made more salient
- given scenario shopping online for a book and asked if they would pay extra for expedited shipping and how much they would pay
- to check priming effectiveness, they were asked to name 3 politicians afterwards (to see if it was Singaporean or American)
Results and Conclusions:
- those primed with American culture were more willing to pay for quicker shipping
- both conditions named politicians from the culture they were primed for
- suggests that the cultural values (STO or LTO) influenced their shopping habits
Strengths and Limitations:
- naturalistic study, high ecological validity
- hard to control environmental factors
- replicable
- took place in Singapore, so American culture identity was still limited
Sims, Ruppel, Zeidler
Aim:
- determine how culture (cultural dimension of LTO) can affect a person’s impressions of work strain, job satisfaction, and intention to quit
Procedure:
- light manufacturing factory workers and call center employees in India, the Philippines, and China
- these are jobs estimated to be stressful with high oversight, limited breaks and decisions, and high competition
- given likert scales asking their intent to quit, job satisfaction, and strain
Results and Conclusions:
- for those with STO or moderate, job satisfaction went down as strain went up
- STO more likely to report lower job satisfaction and intent to quit
- in LTO persistence is expected, and higher strain did not increase job satisfaction
Strengths and Limitations:
- correlational study, can not determine cause-and-effect relationship
- limited in questions
- cannot assume all members of a culture think the same
- smaller sample size
