Socio-economic status

Question 1

What is A?

Answer 1

Upper middle class

Question 2

What is B?

Answer 2

Middle class

Question 3

What is C1?

Answer 3

Lower middle class

Question 4

What is C2?

Answer 4

Skilled working class

Question 5

What is D?

Answer 5

Working class

Question 6

What is E?

Answer 6

Unemployed/receiving benefits

Question 7

What are psychographics?

Answer 7

A way of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choice

Question 8

The reformer

Answer 8

Defined by self-esteem and improvement
Not influenced by materialism/status but by independence
Socially aware and seek enlightenment

Question 9

The aspirer

Answer 9

Seek status and reputation
Materialistic
Persuaded by celeb endorsement

Question 10

The mainstream

Answer 10

40% of the population
Consume tested brands that are value for money
Follow the majority
Seek secuirty

Question 11

The struggler

Answer 11

Live for the day attitude
May see themselves as victims, losers or as aimless
Believe in fate and luck and seek escapism

Question 12

The resigned

Answer 12

Older demographic
Unchanging values that have bene formed over time
Trust and believe in familiarity
Seek to survive

Question 13

The succeeder

Answer 13

High social status, have control over their lives
Believe they deserve the best
Seek control

Question 14

The explorer

Answer 14

Like to discover new things
Attracted to new experiences
Seek discovery