Media ownership Flashcards
1
Q
What is a conglomerate?
A
A large organisation that has interests spanning across a range of different businesses or industrues
2
Q
Distribution
A
Process of making a product available for viewing by an audience and sustaining it in the marketplace
3
Q
What are the components of distribution?
A
Releasing, including marketing and promoting
4
Q
What are the components of production?
A
Pre-prod
Production
Post-prod
5
Q
What are subsidaries?
A
Smaller companies part of a conglomerate
6
Q
What is horizontal integration?
A
Where one organisation owns a number of companies that operate at the same level or within the same sector
7
Q
What is vertical integration?
A
Where one company acquired or owns another that is involved at a different level of the industry
