Socio Cultural Influences Flashcards
What do participation rates show?
- some sports are more popular
- some groups are more likely to take part in physical activity
How do socio economic groups affect participation rates?
They affect participation rates and the activity participated in
Cost- golf memberships are expensive
Availability- activities like skiing are harder to get to
Time- sports are time consuming, people have work and family commitments
What 3 factors affect gender participation rates in sport
Image- men may not want to play ballet as it’s a female sport
Cost- women generally earn less than men
Time- women look after children
Stereotypes- men are better at sport
What 4 factors affect age participation in sport
Access- children have clubs at the weekend but can’t go because of weekend jobs
Cost- money is needed to pay bills rather than sport
Time- less time due to work
Nature of activity- older people can’t play as well
What 3 factors affect ethnicity participation in sport
Cultural influences- family or peers influencing whether someone does or doesn’t do an activity
Stereotyping- particular backgrounds steer towards or away from certain activities
Cost- Syrian refugee couldn’t afford sports
What 4 factors affect disability participation in sport
Availability- lack of facilities or clubs
Cost- specialist equipment
Access- physical barriers like ramps
Stereotyping- they can’t play sport
What’s the relationship called between commercialisation sport and media
The golden triangle
Commercialisation
Organisations that need to make profit from the sale of goods, services or events
They use sport and media to get their product seen by millions via advertising, sponsorship or endorsement.
Media
Provide entertainment via live tv, radio, internet, magazines, newspapers.
They need funding to provide entertainment, but commercial organisations use media to promote their product.
Physical activity in sport
The player needs funding for facilities, equipment and competitions. Both media and commercialisation help promote sport.
Advantages of commercialisation for the sponsor
- raised awareness of brands, leading to increased sales
- product associated with high quality performance on health and fitness giving brand status
- brand names can be seen on Venues and players clothes
Advantages of commercialisation for the sport
More media coverage= raised awareness of sports to help increase participation= higher profile of sport= more commercial interest=increased funding from sponsors used to
- run events
- develop better facilities
Advantages of commercialisation for the player
- can be paid millions to endorse products
- can train full time and not have to do other jobs to fund training so can focus on being the best
- can receive top quality products to help performance
Advantages of commercialisation for the spectator
- more coverage
- top events
- replays
- red button choice
- player cam
- ability to buy the same clothes as their role models
Disadvantages of commercialisation for the sponsor
- media may not get a high number of viewers
- company doesn’t get the amount of exposure they wanted
- player/ team doesn’t play well
- player becomes a bad role model the sales for the sponsor will reduce
