Socio-cultural approaches to behaviour Flashcards
Social Identity Theory’s creator
Tajfel and Turner
Social Identity Theory’s concept
o Sense of self is derived from the group identity we associate with
o Used to increase self-esteem through the sense of belonging into a group
Social Identity Theory’s elements
- Categorization - grouping people together based on certain attributes (e.g gender, religion)
o social categorization groups people into ingroup
& outgroups - Identification - associating one’s identity as a member of a group, taking on values and beliefs of the group
- Social comparison - establish positive distinctiveness to further increase one’s self-esteem
o Ingroup favoritism - bias to benefiting ingroup
o Outgroup discrimination - creating disadvantages
towards outgroup members (negative
distinctiveness)
Tajfel et al’s year
1971
Tajfel et al’s aim
To investigate whether the simple act of grouping, minimal group paradigm, was enough to produce prejudice against members who aren’t in their group
Tajfel et al’s sample
64 boys aged 14 to 15
Tajfel et al’s method + procedure
Experiment;
- Ask the sample to estimate the number of dots of 40 series of dots
- Randomly allocated the boys into two groups, (overestimators & underestimators). Told the boys it was based on the first task
- Then the sample played competitive games, in which they would assign points/ money to other individuals based on their groupings
Tajfel et al’s findings
o The sample were more likely to reward their ingroup members + punish outgroup members
Social Learning Theory’s creator
Bandura
Social Learning Theory’s concept
Individuals can learn from observing others around us but whether we imitate behaviours are based on other factors
Social Learning Theory’s elements
- Observing the model - they must pay attention to the model and remember their behaviour that they’re capable of reproducing
- Outcome expectations - observing reward/ punishment expected if behaviour is imitated
- Self-efficacy - extent an individual thinks they could reproduce and master the skill
- Identification of model - extent one identifies with the model (strong = increased likelihood of reproducing)
Bandura et al’s year
1961
Bandura et al’s aim
to investigate whether exposure to an agressive model acting aggressively towards Bobo would cause the child to act aggressively towards Bobo
Bandura et al’s sample
72 children aged 3 to 6
Bandura et al’s method + procedure
Experiment
- The child sat on a corner of a room with stickers and prints, while an adult model (aggressive or not aggressive) walked into the room and sat in the other corner with Bobo doll, mallet, tinkertoy set.
- Took the child into another room and presented them with attractive toys, but took them away when they showed signs of interest (instigate aggression)
- Then took the child into another room with all the same items in the first room.
- 20 mins observation period of the child’s behaviour using a checklist of potential behaviours (imitative aggression + non-imitative aggression such as shooting a dart at bobo)
Bandura et al’s findings
o Children who had an aggressive model was more prone to exhibiting aggressive behaviours
o Boys were more aggressive than girls overall
o Girls were prone to verbal aggression
o Boys were more prone to physical aggression
o The chances of the child showing aggression was higher in models with the same sex as the child themselves
Cultural dimensions
general factors that underlie cross-cultural differences in values and behaviour of an individual
Hofstede’s approach to creating the dimensions
Etic approach to research
Multinational company IBM filling in surveys about morale in the workplace (~40 most represented countries)
Factor analysis on the questionnaires, focusing on the key differences submitted by employees in different countries