Socio-Cultral studies Flashcards
background of modern Olympic games:
what was De coubertins vision?
educating young people through sport and increase international understanding
background of modern Olympic games:
where and when were the Ancient Olympic games held?
In Athens
2000 years ago
background of modern Olympic games:
when and who invented the cotsworld games?
created by Robert Dover in 1600’s
background of modern Olympic games:
much wenlock games?
created by Dr penny brookes
who invited De coubertin in 1890’s and was inspired
background of modern Olympic games:
English public schools
Rugby schools in warwickshire. de coubertin admired the character building elements of the sport and games.
background of modern Olympic games:
when was the first modern Olympic game?
1896 in Athens
commercialism of the Olympic games:
what is commercialism?
business related model where making a profit is important.
commercialism of the Olympic games:
What is amateurism?
Pre 1984 the olympics was amature meaning they took part for enjoyment with no payment.
commercialism of the Olympic games:
unequal funding?
USA universities used scholarships to fund athletes.
commercialism of the Olympic games:
shamaturism?
fake amatures
commercialism of the Olympic games:
canada- Montreal
1976
catalyst for the commercialism of the Olympics as it was a financial disaster
commercialism of the Olympic games:
who was responsible for commercializing the Olympic games?
Peter Ueberroth was responsible for commercializing the LA Olympic games.
commercialism of the Olympic games:
TOP programme
Peter Uebeerroth did this via schemes like the olympic partner programme
linked up with worldwide known brands. e.g: McDonalds, coca-cola
commercialism of the Olympic games:
TV boom
tv’s became accessible to all families, leading to biding wars to televise the games
commercialism of the Olympic games:
golden triangle
Olympics now heavily linked to sponsorship and media (due to it being on the television)
commercialism of the Olympic games:
what saved the olympics?
Olympics being commercialized
The Olympics as a vehicle for Nation Building
nation building
increases status of country as a result of hosting the olympics
The Olympics as a vehicle for Nation Building
cover up
can be used to cover up human rights e.g Beijing china
The Olympics as a vehicle for Nation Building
Appeases nation
increases national pride e.g GB medals super saturday
The Olympics as a vehicle for Nation Building
political tool
Olympics used as a way to empower government e.g vote catch
The Olympics as a vehicle for Nation Building
shop window effect
showing the best side of the country to the rest of the world watching.
Benefits and drawback of hosting the Olympic games:
PROFILE
Profile Rugby world cup 2015 Organisation of NGB increases Facilities Lottery funding for athletes
Benefits and drawback of hosting the Olympic games:
TTENP
Transport links Tourism Employment increased Nation Building Participation in BAHL
Benefits and drawback of hosting the Olympic games:
Transport
Improved transport e.g javelin train
+convenient
however
- cause congestion
- traffic
- pollution
Benefits and drawback of hosting the Olympic games:
Employment
increased employment e.g construction jobs
however
- jobs are short term
Benefits and drawback of hosting the Olympic games:
participation
increased participation in Balanced active healthy lifestyle
+healthier
+less expense to NHS
+creates role models
-people just want to watch it= couch athletes.
Benefits and drawback of hosting the Olympic games:
Nation building
+ good reputation
+good status
- high expectations
- extreme natinalism
The Olympics as a vehicle for Nation Building
NCAPS
Nation building Cover up Appeases nation Political tool Shop window effect