socio approach: stereotype formation Flashcards
stereotype definition
a stereotype comprises of a set of characteristics, traits, behaviours and attitudes attributed to social and cultural groups, often based on broad and biased information
they serve as generalisations about entire groups, which can lead to negative associations that foster prejudice and discrimination
one explanation for how they form
one explanation for how they form is illusionary correlation theory. it is a cognitive mechanism where a person perceives a relationship between two unrelated events or variables
it is the type of cognitive bias that occurs when two statistically infrequent events co-occur leading to an overestimation of the frequency of the co-occurrence
thus, leading to a false perception of a connection between them
we tend to notice more unusual behaviours as they stand out to us and are therefore more easy to remember
since this information is most accessible to us, it is the most likely form of information to influence illusionary correlation