Socialisation

Question 1

What is a questionnaire?

Is it Primary or Secondary data?

Answer 1

A list of questions written down in advance that are handed out for self-completion
Primary

Question 2

What are three strengths of a questionnaire?

Answer 2

Easy to Analyse
Time saving
Produces statistical data

Question 3

What are three weaknesses of a questionnaire?

Answer 3

People lie
Low response rate
Some questions are biased

Question 4

What is an open question?

Answer 4

A question in which a respondent has full free speech

Question 5

What is a closed question?

Answer 5

A question in which is accompanied by a series of answers

Question 6

What is a social survey?

Answer 6

Involves the systematic collection of mainly quantitative data from a fairly large number of people

Question 7

What is a longitudinal survey?

Answer 7

Studies the same group of people over a long period of time

Question 8

Is a survey primary or secondary data?

Answer 8

Primary data

Question 9

What are three strengths of a survey?

Answer 9

Highly valid
Representative
Accurate and clear

Question 10

What are three weaknesses of a survey?

Answer 10

Expensive
Time Consuming
Respondents may drop out

Question 11

What is a structured interview?

Answer 11

A 1 on 1 interview in which a researcher reads out a list of closed questions from an interview schedule

Question 12

What are the five types of an Interview?

Answer 12

Structured Interview
Semi-Structured Interview
Unstructured Interview
Group Interview 
Focus Group

Question 13

List three strengths of Structured Interviews?

Answer 13

Positivists prefer it
Quick to generate
High Response rates

Question 14

List three weaknesses of Structured Interviews?

Answer 14

Inflexible
Suffers from researchers imposition
Success is liable to respondents behavior

Question 15

Is a structured Interview primary or secondary data?

Answer 15

Primary Data

Question 16

What are statistics?

Answer 16

Numerical data collected from the answers of questionnaire survey

Question 17

Are statistics primary or secondary data?

Answer 17

Mainly secondary data, but it can be primary data

Question 18

What are official statistics?

Answer 18

Statistics collected by the government

Question 19

what are unofficial statistics?

Answer 19

Statistics collected by non-government factions

Question 20

List three strengths of statistics?

Answer 20

Easy to access
Easily identifies trends
Extremely up to date

Question 21

List three weaknesses of statistics?

Answer 21

Open to political abuse
Socially constructed
Doesn’t represent the whole picture

Question 22

Are Media Products Secondary or Primary Data?

Answer 22

Mainly Secondary data

Question 23

What is a Media Product?

Answer 23

A list of things a researcher is looking for in the media content on which they record how often ‘things’ occur

Question 24

How is a Media Product normally carried out?

Answer 24

By counting the frequency of certain images such as those contained in adverts and photographs

Question 25

List three strengths of Media Products?

Answer 25

It is very cheap
Regarded as reliable
It’s a comparative method

Question 26

List three weaknesses of Media Products?

Answer 26

Very time consuming
Very Subjective
Sociologists take it out of context

Question 27

What are Group Interviews?

Answer 27

A type of unstructured interview that involves the interviewer talking to a group or panel of respondents, mostly used to interview children

Question 28

What is a Focus Group Interview?

Answer 28

A group interview in which respondent’s are encouraged to speak to one another rather than speak to the interviewer.

Question 29

What is a Unstructured Interview?

Answer 29

A 1 on 1 guided conversation in which the talk is informal and the interviewer plays an active role in managing the questions to ensure that the participant stays to the subject of the research

Question 30

What are three strengths of Unstructured Interviews?

Answer 30

Very flexible
Research topic is the main aim
Provides accurate data

Question 31

What are three weaknesses of Unstructured Interviews?

Answer 31

Researcher is selective of data
Difficult to analyse
Expensive

Question 32

What is a pilot study ?

Answer 32

A small scale dress rehearsal for the main research involving a sub-sample of the sample that the main research intends to use

Question 33

What is respondent validation?

Answer 33

Process by which the sociologists interpretation of an event or data is checked with that of those who took part in the event