Social Surveys Flashcards

1
Q

What is a social survey?

A

Primary quantitative method that produced quantatitve data

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2
Q

What are rhe 4 methods of administrating social surveys?

A

Face to face
Telephone
Postal
Internet

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3
Q

What’s an advantage and disadvantage of using a face to face method?

A

Researcher can explain things- more valid
Can’t do as many interviews- less representative

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4
Q

What’s an advantage and disadvantage of using the telephone method?

A

Can access different areas- more represtantive
Don’t know who is filling it is- less valid

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5
Q

What’s an advantage and disadvantages of using the postal method?

A

Person doesn’t feel pressured and unlimited time- more valid
People not likely to fill survey through post

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6
Q

What’s an advantage and disadvantage of using the internet as a method of administration?

A

Larger sample size-more representative
Only certain demographic likely to fill out- less representative

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7
Q

When constructing a questionnaire, what makes a successful one?

A

Avoid oversimplification, leading questions, be specific, keep language simple, avoid emotive language, keep it short

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8
Q

Weaknesses- what kind of people are less likely to send questionnaires back?

A

Less educated respondents- not representative

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9
Q

Weaknesses- what else can affect response rate?

A

Subject matter

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10
Q

What did Russell’s questionarre reveal about subject matter?

A

Subject matter can affect response rate, in Russell’s study 19% did not take part in the questionnaire about incest

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11
Q

How could response rate be improved?

A

Financial incentive
Short questionnaires
Repeated contact- 2nd questionnaire
Originated from university

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12
Q

What’s does operationalising mean? And what are some examples?

A

To make Abstract concepts measuersble
Examples- cultural and economic capital

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13
Q

How would you operationalise the concept of equality in the family?

A

What percent of household tasks each person does

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14
Q

How would you operationalise the concept of attitudes towards marriage?

A

Look at divorce rates, percent of people married in church

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15
Q

How are questionnaires practical?

A

They are quick, cheap and easy to quantify

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16
Q

How are questionnaires ethical?

A

Respondents don’t have to answer

17
Q

How are questionnaires reliable?

A

They are easily repeatable

18
Q

How are questionnaires valid?

A

If anonymous, people are not scared to tell the truth

19
Q

How are questionnaires representative?

A

Have a very large sample size

20
Q

What theorists like questionnaires?

A

Positivists prefer becasue they are scientific

21
Q

How are questionnaires detached?

A

They have limited personal contact

22
Q

What’s a longitudinal study?

A

A study that could be done once to a desired group and then again later in time to the same group making questionnaire reliable

23
Q

Why is there no guarantee that questionnaires are valid?

A

No guarantee people will tell truth L, may give answers that are socially desirable
If closed questions- people may tick what isn’t applicable

24
Q

What was the scrounging piersans study and what did it conclude?

A

TARKI carrier our survey in 2007, asking about opinion on immigrants from Piresa, which was not a real country
68% people said they should not be lit in the country under any circumstances
This conducted that study was there not valid- people answer aimlessly

25
Q

What is the “screw-you” effect?

A

People answering questionnaires wrong on purpose

26
Q

What was Shere Hites study?

A

Study of love and passion and emotional violence, 4.5% response