Social Research - Midterm Flashcards
Social research ..
a) is about the social world
b) is not really scientific
c) uses a range of methods
d) is useful in marketing
e) helps develop social policy
Definitions of Social Research (2)
“is conducted in order to extend our knowledge abut some aspect of social life that we are interested in”
1) tests existing theories
2) develops new insights and theories
Asks the questions “why?” “how”?” or “what?”
“examining human behaviour and relationships with other human beings, groups, (sub)cultures and organizations”
- Focuses on human (social) behaviour
Ex. juvenile crime
“A fact is a reliable and valid item of information.” - Labovitz and Hagedorn (1981)
Social Research:
ּ Concerns people
ּ Tries to establish facts about the social world
Reliable
can be verified, if you repeat the same experiment/observation, you get same or similar results
Valid
observations measure what they say they are measuring, not something else
What are ‘facts’?
“The difference between an opinion and a fact is: an opinion is what you think; a fact is what I think.”
- used by governments and businesses, parents, educators etc. to make decisions about what they do
- (hopefully) affect social, economic and educational policy and laws
The Scientific Method
Observation - Observe a social phenomenon
Research Question - Form a question about your observation
Method - Interviews (qualitative), surveys (quantitative)
Results - Data (information) you get from methods
Analysis - Examine data for patterns, weaknesses, strengths
Conclusion - Summarize how experiment addressed question
Why do we do social research?
- To learn about or explain social phenomenon
- To solve social problems
- To help people
- To expand human knowledge
- To inform policy decisions for government
- Market research
Research agencies affect research choice
Positivist
Paradigm: Knowledge based on directly observable phenomena
Methodology: natural science methods
research subject must be quantifiable (measurable) > theory-then-research
Methods: Quantitative Methods: surveys, statistics, counting, numbers
Interpretivist
can only account for human behaviour if we can understand peoples’ underlying motivations
Paradigm: Knowledge based on understanding meaning and interpretation
Methodology: social world ≠ natural world
research subject must be understood (not measured) > research-then-theory
Methods: Qualitative Methods -interviews, participant observation, words
Qualitative Research
data represented with descriptive qualities
Ex: interviews, observation, participant observation, photographs, journal entries, literature review.
Quantitative Research
data represented with numbers
Ex: statistics, surveys, counting
Paradigm Definitions
“a cluster of beliefs and dictates which for scientists in a particular discipline influence what should be studied, how research should be done, how results should be interpreted, and so on.” (Bryman, 1988, p. 4)
“a set of assumptions about how the issue of concern to the researcher should be studied.” (text, p. 11)
Ontology
View of reality
Epistemology
View of knowledge
- theories of knowledge regarding the status of different knowledge claims and how to judge them
> How do we know what we know? (from God, elders, internet)
What is true knowledge? How do we judge?
Methodology
How knowledge is made
Methods
Surveys, interviews, etc.
Pre-Industrial Revolution Epistemology >1760
-religious-based view of
world -people and the world were a divine creation that existed because of God’s will
-social order etc. was natural, from God etc.
= very difficult to challenge social order
Industrialization Epistemology
means to exert control over natural world—> science - established general laws about how things worked through observable facts
= could challenge social order
August Comte (1798-1857)
applied scientific methods to social world
> Social Sciences
The Course in Positive Philosophy (1830-1842)
Logical Positivism
** Inductive
● Social science research should be like natural science research
● Social phenomena explained by observing cause and effect
- Not just what can be observed, but what is testable
- Looking at immeasurable phenomena like consciousness, belief systems, and motivations = meaningless speculation (cannot be tested), in realm of metaphysics
Modern Positivism
Karl Popper (1902-1994) - continual verification doesn’t allow knowledge to progress
-laws based on induction are based on assumption
-what if there is some situation that hasn’t been observed that is contrary to the law?
-At what point do we stop verifying?
What about other explanations outside of the scope of the law being verified?
Falsification (Modern Positivism)
-Theories put to test against newly collected data
-If data refute theory, we should question theory’s usefulness
= progress in pursuit of knowledge foundation for current positivist paradigm
Hypothetico (deductive model)
theory -> research
-Start with an a prior theory tested by observation
Criticism of Positivism (interpretivist)
Social world ≠ Natural world
>Because the social world and the natural world are not the same, they cannot be studied in the same way
“To increase knowledge of the social world, we must interpret it from the points of view of those we are studying, not try to explain human action in terms of cause and effect” - Max Weber (1864-1930)
**Human ability to interpret and make choices distinguishes social science from natural science
Positivist Methodology and Methods
Theory-then-research (data tests theory)
- Researcher should use scientific method, emphasizing control, standardization, objectivity
- Highly structured research design
- Methods should be reliable (replicable)
- Used to generate large-scale statistically-based data
- Scientific - rigour, precision, reliability
Interpretivist Methodology and Methods
Research-then-theory approach
- start with general research question rather than hypothesis, and build theory “in the course of collecting data, gradually develop our understanding of the issue”
Research small-scale, in depth, unstructured, flexible, intensive, based on detailed descriptions, not statistics, emphasizes validity
Qualitative methods necessary to understand how people think about their world, and how this shapes their behaviour (perception rather than explanation)
Criticism of Interpretivism
> Looking at immeasurable phenomena like
consciousness, belief systems, and motivations = meaningless speculation (cannot be tested scientifically), in realm of metaphysics
- Not Neutral
- Difficult to measure
- Unreliable data
- Findings cannot be applied on a large-scale
-Researcher in privileged position (critical social research)
Critical Social Research Approach
Main goals:
- to identify oppression
- to give voice
- to lead to social change
- Also known as “action research” —> leads to something being done to improve the lives of the participants.
- Has emancipatory goals = wants empowerment for minority groups and social change