Social research Flashcards
What is quota sampling?
Sociologist chooses certain characteristics then selects them to fit the purpose of the study
What is purposeful sampling?
Research focused on type of people needed
What is systematic sampling?
Picking one unit from sampling frame then every nth name after that
What is triangulation?
Using three data collection methods to assess validity and reliability - ALWAYS MENTION THIS IN CONCLUSION
What methodologies do positivists prefer?
Scientific methods and rigorous testing
What methodologies do interpretivists prefer?
Believe that humans cannot be studied using scientific methods
What are the strengths of using scientific methods?
- valid
- objective
- structured = reliable
- quantitative data = representative
What are the weaknesses of using scientific methods?
- assumes people can be studies like science
- quantitative data = limited
- assumes bias is easily controlled
What are the strengths of using unscientific methods?
- people are reflexive = more truthful
- valid account
- avoids imposition probkem
