Social Psychology Chapter Flashcards
Social Psychology
Is the study of how the immediate social context as well as broader cultural environments influence people’s thoughts, feelings, and actions.
3 motivations that humans have
- Fundamental need to belong and form trusting relationships with others
- To perceive ourselves and our groups positively
- To understand the world and feel a sense of control over our actions and outcomes
What area of the brain underlies facial recognition?
the fusiform face area (FFA)
2 key dimensions that capture our attention about a person
- How warm or trustworthy the person is
- allows us to categorize others as friends or foes - How competent the person is
- enables us to gauge the person’s status or competence in a social pecking order
transference
a tendency to assume that a new and unfamiliar person has the same traits as another, known person whom he or she resembles in some way
False consensus effect
The tendency to use the self as an anchor and overestimate the extent to which other people’s beliefs and attitudes are similar to our own
impression management strategies
A series of strategies that people use to influence the impressions that others form of them
attribution
the assignment of a casual explanation for an event, action, or outcome
Fundamental attribution error
The tendency to assume that people’s actions are more the result of their internal dispositions than of the situational context
self-serving attributions
the attributions people make for their own behaviour or outcomes: We tend to make dispositional attributions for positive events, but situational attributions for negative events.
Implicit attitudes
- Are our automatically activated associations, which are often learned through repeated exposure to a person, place, thing, or issue.
- Are often harder to change, except with repeated exposure to a new association.
explicit attitudes
- Are those we explicitly report that we feel or believe about a person, place, thing, or issue.
- Explicit attitudes, just like other conscious beliefs, can be more readily updated by simply learning new information
Elaboration Likelihood Model (ELM)
A theory of persuasion contending that attitudes can change by 2 different routes:
- A central route that focuses on the strength of the argument
- A peripheral route that is sensitive to more superficial cues.
Compliance strategies
- The “door in the face” strategy:
works by eliciting a bit of guilt after people decline an unreasonably large request so that they feel more open to a smaller one. - The “foot in the door” approach:
people who complied with the initial low-cost request will be more likely to buy a box of cookies. - Social proof:
Pointing out all the other people that have endorsed and supported it - Scarcity principle:
People tend to place higher value on things that are in short supply
Cognitive Dissonance
Leon Festinger
A sense of conflict between people’s attitudes and actions that motivates efforts to restore cognitive consistency.
Post-decision dissonance
- Happens when we have to forgo an option that we have a positive attitude toward.
- To alleviate the dissonance, we might find ourselves focusing on the negative aspects of the option not chosen, while praising the merits of the selected option
Social norms
Patterns of behavior, traditions, beliefs, and preferences that are accepted and reinforced by others and influence our behavior.
conformity
The process by which people implicitly mimic, adopt, or internalize the behaviours and preferences of those around them
Informational Social Influence
Pressure to conform to others’ actions or beliefs based on a desire to behave correctly or gain an accurate understanding of the world