Social psychology Flashcards
Paper 1
What is the definition of conformity?
A change in a person’s behaviour because of real or imagined pressure from a group or individual.
What is the definition of internalisation?
Caused by ISI.
When we genuinely accept the values of a group because we believe they are right. It doesn’t rely on the presence of the group because we accept the view as correct.
Deepest and most permanent type of conformity.
What is the definition of identification?
When we act/ believe in the same way as a group because we want to be a part of the group. This depends on the presence of the group. intermediate level of conformity.
What is the definition of compliance?
Caused by NSI.
When we outwardly agree with a group but privately disagree. This is the most shallow type of conformity.
What is the definition of Information social influence?
‘The desire to be right.’
Leads to internalisation.
What is the definition of Normative social influence?
‘The desire to be liked.’
Leads to compliance.
Who suggested that we conform in three different ways?
Kehlman (1958).
Who argued we conformed because of NSI and ISI?
Deutsch and Gerald (1955) = argued it was a 2-process theory.
What are the strengths of ISI?
- Research support = internal validity
Lucas et al (2006) = found increased confomity when they gave participants harder exam questions especially people with low math ability. - Interactionist approach =
What are the weaknesses of ISI?
- individual differences = low generalisability
It doesn’t affect people in the same way. in Asch’s 1955 variation experiments = students were less conformist (28%) to other participants (37%)
^ the lack of conformity ≠ ISI bc internalisation hasn’t occurred and lead to ISI.
What are the strengths of NSI?
- Research support = internal validity
Asch (1951) = 75% of people conformed at least once. 36.8% all of the time bc the confederate. This shows people want to be liked as confomorty fell to 12.5% when they wrote down their answers on paper.
What are the weaknesses of NSI?
- Individual differences = low generalisability
McGhee and Teevan (1967) found that students are more likely to conform. This is because students are nAffiliators and have a higher need for affiliation.
^ therefore this limits the generalisiabilty bc the desire to be liked is varying between people.
What did Asch do? (Not asked for in the exam)
Sample = 123 male undergraduates Procedure = participants must match the lines given to them to the line they saw previously. Participant is inbetween 6-8 confederates.
What was the findings of Asch’s original study?
They conformed bc of NSI
36.8% conformed all of the time.
75% confomed at least once
25% never conformed.
How did group size affect confomity? (One of Asch’s variations)
3 confederates = 31.8%
More confederates and only 1 C = no difference
2 confederates = 12.8%