Social Psychology Flashcards
What is social psychology trying to understand
How others can influence our behaviour
Define what is meant by an attitude
• Attitude: a positive or negative evaluative reaction toward a stimulus, such as a person, action, object, or concept e.g. can include behaviour such as healthy eating
How does attitude relate to behaviour
Attitudes influence behaviour more strongly when situational factors that contradict our attitudes are weak
By changing attitudes we can change behaviour
Explain Ajzen’s theory of planned behaviour
Explanation: our intentions are influenced by three factors, which then lead to a certain behaviour
Subjective norm: beliefs about important others’ attitudes toward behaviour
Attitude towards behaviour: own beliefs and evaluation of the outcome
Perceived behavioural control: internal and external control factors
How can we exploit the theory of planned behaviour in helping someone to stop smoking
The Theory of Planned Behaviour would suggest the importance of exploring social norms in changing health behaviour
- What do your friends/family think about smoking?
- What do your friends/family think about you smoking?
- Whose opinion is most important to you?
- What are the pros and cons of following that opinion?
What can asking a patient about their beliefs regarding their behaviour generate
Cognitive dissonance
They smoke, but are fully aware that smoking can increase their risk of developing lung cancer, yet they continue to smoke anyway.
What is meant by cognitive dissonance
Cognitive Dissonance: holding two or more contradictory beliefs, ideas, or values, or participating in an action that goes against one of these three, leading to psychological stress - e.g. Smoking causing cancer
How will the patient attempt to resolve their dissonance
Change behaviour: In the case of smoking, this would involve quitting, which might be difficult and thus avoided • Acquire new information: Such as seeking exceptions e.g. “My grandfather smoked all his life and lived to be 96” • Reduce the importance of the cognitions (i.e. beliefs, attitudes). A person could convince themself that it is better to “live for the moment”
When we want to change an attitude, how can we make the message more effective
Message more effective if: • Reaches recipient • Is attention-grabbing • Easily understood • Relevant and important • Easily remembered
Messengers are more effective if: credible (e.g. Doctors), trustworthy (e.g. Objective) and attractive (e.g. Well-presented)
What is meant by framing
• Refers to whether a message emphasises the benefits or losses of that behaviour
What does research show about framing
Research shows that:
When we want people to take up behaviours aimed at detecting health problems or illness (e.g. HIV testing) loss-framed messages may be more effective
When we want people to take up behaviours aimed at promoting prevention behaviours (e.g. condom use) gain-framed messages may be more effective
Which of the these two statements will be most effective for encouraging breast self-examination?
If you do not undertake breast self-examination you may be more likely to die from cancer
Which of the these two statements will be most effective for promoting sunscreen use?
If you do use SPF15 sunscreen, your skin will stay healthier and you may prolong your life
What is meant by a stereotype
Stereotype – Generalisations made about a group of people or members of that group, such as race, ethnicity, or gender. Or more specific such as different medical specialisations (e.g. surgeons)
What is meant by prejudice
Prejudice – To judge, often negatively, without having relevant facts, usually about a group or its individual members
What is meant by discrimination
Discrimination – Behaviours that follow from negative evaluations or attitudes towards members of particular groups
Describe the relationship between stereotype, prejudice and discrimination
All inter-linked
Describe the Lawrie et al study which showed how stereotype and prejudice can affect medical care
Stereotypes and prejudice can affect medical care • Lawrie et al. (1998) demonstrated GPs were reluctant to take on patients with a mental health history despite it being well controlled • This study was further replicated in a sample of over 1000 medical students
What did the Borkhoff study show about the effect of prejudice and stereotype on medical care
• A study gave orthopaedic surgeons and family practitioners vignettes featuring a patient with moderate unilateral knee pain and a radiograph revealing osteoarthritis. • Identical vignettes were randomly ascribed to a female or male patient. • Family physicians were twice as likely to recommend knee arthroplasty for a male patient • Orthopaedic surgeons were 22 times more likely to recommend knee arthroplasty for a male patient
Maybe they thought males could handle the pain more
What did the ringleman study show on the force generated on the rope as the number of rope pullers increased
The weight pulled began to pateau as the total number of workers increased.
The average weight pulled by each worker also decreased.