Social psychology Flashcards
What are attitudes
Positive or negative evaluative reaction towards a stimulus, such as a person, action, object or concept
When do attitudes influence behavior more strongly?
When situational factors that contradict our attitudes are weak
What is conformity?
The adjustment of individual behaviours, attitudes and beliefs to a group standard
What are factors that predict conformity?
。Group size - conformity increases as group size increases (up to 5)
。unanimity - presence of someone who disagrees with the group
。cohesion
。status
。public response
。lack of prior commitment
What is social loafing?
tendency for people to expend less effort when working in a group compared to when working alone
When is social loafing more likely to occur?
。the person believes the individual performance is not being monitored
。the task or group has less meaning to the person
。the personal generally displays low motivation to strive for success
。the person expects that other members will display high effort
What is cognitive dissonance?
Conflict created by two opposing opinions
How to people might resolve dissonance?
。Change behavior
。Acquire information - such as seeking exceptions
。Reduce the importance of their own cognitions
When are messages more effective?
。Reaches recipient 。Attention grabbing 。Easily understood 。Relevant and important 。Easily remembered
When are messengers more persuasive?
When they are:
。Credible
。Trustworthy
。Objective
What is framing?
Refers to whether a message emphasises the benefits or losses of that behaviour
When are loss-framed messages more beneficial
- ddd
When are gain-framed messages more beneficial?
Kjashkjhad
What are stereotypes?
-
What are prejudices?
-