Social Psychology Flashcards
- Norman Triplett published what is thought to be the first study on social psychology: He investigated the..
- What did he find?
- effect of competition on performance
- that people perform better on familiar tasks in the presence of others than when alone
It was not until 1908 when __ __ and __ __ each independently published the first textbooks on social psychology
William McDougall and E.H Ross
Since the __ (year), the field has developed rapidly
1950s
- In the 1950’s, Verplank suggested what about social approval?
- In his study, he showed that…
- Verplanl, together with Pavlov, Thorndike, Hull and Skinner helped to establish __ theory as an important perspective in studying social behaviour
- He suggested that social approval influences behaviour.
- the course of a conversation changes dramatically based on the feedback (approval) from others
- reinforcement
- Reinforcement theory suggests that…
- The __ __ theorists eventually challenged the early reinforcement theorists
- behaviour is motivated by anticipated rewards
- Social learning
- __ __ is the main figure in social learning theory, and he propose that…
- Albert Bandura; behaviour is learned through imitation
- Role Theory (Bindle, 1979) suggests that…
- people are aware of the social roles they are expected to fill, and much of their observable behaviour can be attributed to adopting those roles
- Cognitive theory has also been extremely influential in social psychological theory and research. Perception, judgement, memories and decision making are all examples of cognitive concepts that have influenced our understanding of __ behaviour
- social
- Attitudes consist of…
- Attitudes are typically expressed in __ statements
- Attitudes are likes/dislikes, affinities for and aversions to things, people, ideas, etc
- cognition/beliefs, feelings and behavioural predisposition
- opinion
- Social psychologists have devoted much attention to the subject of how attitudes change. Consistency theory proposes that..
- What happens if a person hates smoking, but falls in love with a smoker, according to this theory?
- Inconsistencies are viewed as stimuli or __, and are often resolved by…
- people prefer consistency, and will change or resist changing attitudes based on this preference.
- This would be an inconsistency. If the person is aware of the inconsistency, then, the person will try to resolve it.
- irritants; changing attitudes
- One consistency theory is Fritz Heider’s Balance Theory, which is concerned with…
- When does balance exist according to this theory?
- When there isn’t balance, there will be __, and a tendency to..
- PAGE 33 FOR DIAGRAMS
- In general, balance will exist in a triad if there are __ or __ positives
- Imbalance occurs when someone…
- If there are __ or __ positive signs, the triad is unbalanced
- The way 3 elements are related: the person whom we’re talking about (P), some other person (O), and a thing, idea or some other person (X).
- When all 3 fit together harmoniously
- stress; remove this stress by acheiving balance
- one or three
- agrees with someone they dislike, or agrees with someone they dislike
- zero, two
- Another consistency theory is Leon Festinger’s Cognitive Dissonance Theory. Cognitive dissonance is the…
- Engaging in behaviour that conflicts with an attitude man result in…
- conflict that you feel when your attitudes are not in sync with your behaviours
- changing one’s attitude so that it is consistent with the behaviour, which is the most proactive of cognitive dissonance theory predictions
- An example of cognitive dissonance 1) Joe believes that cigs cause cancer; 2) Joe smokes cigs. Now, if joe believes that cigs cause cancer, it would be __ for him not to smoke.
- The greater the dissonance, the greater the..
- Dissonance can be reduced by…(2)
- What are the two types of dissonant situations that have been at the forefront of experimentation?
- consistent
- pressure to reduce dissonance
- changing dissonant elements or by adding consonant elements. For example, Joe can stop smoking, smoke low tar cigaratte, avoid reports on the dangers of smoking, criticize reports on dangers of smoking, or convince himself that the enjoyment is worth the risk.
- free choice, forced compliance
- Free choice dissonance occurs when..
- What is post-decisional dissonance?
- What are two ways that the guy can reduce his dissonance of choosing the one woman over the other?
- The above two approaches to reducing dissonance are known as the…
- a person makes a choice between several desirable alternatives (e.g., boy choosing between 2 girls - breaks up with one but feels dissonance because he liked both)
- dissonance that occurs after making a choice (like above example)
- 1) Accentuate positive - He can tell himself that betty was more fun, intelligent, successful, etc, than donna, By accentuating the positive, he is reducing the inconsistency that resulted from choosing Donna
2) Accentuate negative - Can also reduce dissonance by accentuating the negative in Donna - Spreading of alternatives, meaning the relative worth of the two alternatives is spread apart
- Forced compliance dissonance occurs when…
- The force may come from either…
- an individual is forced into behaving in a manner that is inconsistent with their beliefs/attitudes
- anticipated punishment or reward (e.g., being forced into a behaviour (eating spinach) that is at odds with your attitude (you don’t like spinach)
- Describe Festinger and Carlsmith’s classic experiment on cognitive dissonance (boring task, 20$ versus 1$ to lie to participants and say the experiment was interesting)
- Basically, as expected, the participants who were paid 20$ could explain away their dissonance because they got a good amount of money to lie. For the participants who only were paid 1$ to lie, they had to reduce their dissonance in some way. They couldn’t change their behaviour, as they had already done the experiment, so they had to change their cognition, perhaps by thinking that the task was a nice break from studying. The dissonance was reduced by believing they actually enjoyed the task, which is why the 1$ participants rated the task as more enjoyable than the 20$ participants.
- When behaviour can be justified by means of external inducements (e.g., 20$), there is no need to change internal cognitions.
- What is the minimal justification effect?
- When external justification is minimal, you will reduce your dissonance by changing internal cognitions (e.g., from thinking the task was boring to thinking it was really not that bad) (also sometimes called the insufficient justification effect)
- What are the two main principles of cognitive dissonance theory that you should remember?
1) If a person is pressured to say or do something that is contrary to their privately held attitudes, there will be a tendency for them to change those attitudes
2) The greater the pressure to comply, the less the person’s attitude will change. Ultimately, attitude change generally occurs when the behaviour is induced with minimum pressure
- Daryl Bem’s Self-Perception Theory has also been used to explain forced-cognitive dissonance - define
- How can Festinger and Carlsmith’s results be explained using Bem’s self-perception theory?
- Basic idea is that when your attitudes about something are weak or ambiguous, you observe your own behaviour and attribute an attitude toward yourself (e.g., if someone asks if I like brown bread and I say, “i guess i do because i’m always eating it” - essentially, people infer what their attitudes are based on their observation of their own behaviour
- The people who got paid 1$ would think to themselves, “1$ is not enough to get me to lie about the experiment so I must have had some fun in it”
- What is they key difference between Bem’s self-perception theory and Festinger and Carlsmith’s theory?
- Bem doesn’t hypothesize a state of discomfort or dissonance, therefore, in self-perception theory, a person’s attitude is irrelevant and there is no discomfort produced by behaviour
- What is the overjustification effect?
- States that if you reward people for something they already enjoy doing, they may stop liking it. So, if your child likes doing the dishes and you begin to give them weekly allowance for it, they may start to associate doing the dishes with being paid, rather than to the fact that they enjoy doing the dishes. Hence, the child will start to attribute doing the dishes to external causes, rather than to dispositional causes
- Carl Hovland’s Model deals with attitude change as a process of…
- He broke down the communication process into 3 components:
- communicating a message with the intent to persuade someone.
- 1) the communicator - someone who has taken a position on an issue and is trying to convince someone to adopt this position. The communicator produces a 2) communication (presentation of an argument) that is designed with the intent to persuade. 3) the situation = the surroundings in which the communication takes place
- In Hovland’s model, in terms of the communicator, it has been found that the more credible the source is perceived to be…
- Credibility, the degree to which a person can be believed, depends on..
- the greater the persuasive impact
- how expert and trustworthy a source appears to be
- Carl Hovland and Walter Weiss (1952) conducted a classic study on source credibility. What was it?\
- What happened over time?
- Presented information from sources with varying levels of credibility (e.g., one was written by a physicist). Not surprisingly, the conclusions were that the communications from highly credible sources were more effective in changing attitudes than those from low credibility sources.
- The persuasive impact of the high credibility source decreased, while the persuasive impact of the low cred source increased, known as the SLEEPER EFFECT
- What is the sleeper effect?
- Phenomenon that occurs when a low credibilty source appears to increase in credibility over time, while the opposite happens to a high cred source
- Another important finding related to sources is that they can increase their credibility by arguing against..
- their own self-interest
- What are two-sided messages and what are they used for?
- They contain arguments for both sides of a position (for, against), and they are often used for persuasion messages, since such messages seem to be “balanced” communication. News reporting does this often
- Petty and Cacioppo’s Elaboration Likelihood Model of Persuasion suggests that..
- When do we choose the central route?
- ^ peripheral route?
- there are 2 routes to persuasion - central, peripheral
- If the issue is important to us (strong arguments will change our minds more often than weak ones)
- If the issue it not very important to us or if we cannot clearly hear the message
- On the other side of the coin is research on how people can resist persuasion. William McGuire uses the analogy of…
- He argued that the body can be inoculated from __ __
- He tested this theory using what he called __ __ - beliefs that are seldom questioned.
- The cultural truism is vulnerable because…
- inoculation against diseases
- persuasive communications
- cultural truisms; For example, “It’s a good idea to brush your teeth after every meal if you can”. Since these beliefs are seldom attacked, they are vulnerable to attack. This is analogous to the vulnerability of ppl to smallpox if they have never been vaccinated.
- the individual has never had any practice defending it
= According to McGuire, how can people be inoculated against an attack?
- How did he inoculate people against attacks on cultural truisms?
- Presenting refuted counterarguments motivates people to…
- McGuire found that cultural truisms that were not inoculated were..
- By first exposing them to a weaker attack.
- By first presenting arguments against the truisms and then refuting the arguments, which are known as REFUTED COUNTERARGUMENTS (e.g., you can argue that brushing teeth destroys tooth enamel but then state that the amount destroyed is insignificant).
- practise defending their beliefs
- quite vulnerable to attack
- Social psychologists have even found that, under certain conditions, people will hold beliefs even after they have proven to be false. This is called…
- If you are induced to believe a statement and then provide your own explanation for it, you will tend to…
- belief perseverance
- continue to believe the statement, even when the statement is shown to be false (e.g., if you were forced to explain why chocolate causes acne via clogging pores, you will tend to still believe it even after finding out the information if false)