Social Psychology Flashcards

1
Q

Why do we form groups?

A
  • Humans are pretty weak and have low chance of survival as individuals
  • Thus, we form social groups and cooperate with others in these groups
  • Allows us to dominant chunks of our environment (pushing other animals to extinction)
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2
Q

What is social psychology?

A
  • The study of how people influence each other’s thoughts, emotions, and behaviours
  • Through their actual, imagined (thought of the person) or anticipated presence
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3
Q

What did Sherif find in his study?

A
  • Studied how people make sense of this subjective world using the auto-kinetic effect (dark room, 1 dot of light on the wall, stare at it)
  • When people are alone, their subjective results are all over the place of whether the dot is moving
  • When placed in groups, the groups change their opinion until they come to a middle consensus (conform)
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4
Q

Why does conformity occur?

A
  1. Informational influence: to get information
    - People privately accept and internalize information from others because the information disambiguates reality and provides a basis for correct perceptions, attitudes, and beliefs
    - Particularly when the situation is ambiguous
  2. Normative influence: to fulfill our need to belong
    - Public compliance, under actual or assumed surveillance, based on a need for social approval and acceptance
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5
Q

What did Asch find in his study?

A
  • Studied whether people would conform even if it goes against an objective reference point
  • Placed participants in a group of actors, showed a line (target) and told them to match the line to choices
  • The first few rounds, the actors said the right answer
  • Eventually as more actors said the incorrect answer, people will agree
  • On average, 75% of people will follow the group at least once
  • Many acknowledged afterwards that they knew the responses were wrong, but they were afraid of being ridiculed by others
  • Good social skills come with an awareness of social conventions and cues
  • A minority of others would say that they actually believed their incorrect choice to be the right one (cognitive dissonance)
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6
Q

What is cognitive dissonance?

A
  • People want to maintain consistency between thoughts and actions and appear as a “good person”
  • Inconsistencies between thoughts and/or behaviours create an unpleasant state of arousal
  • Results from threat to people’s sense of themselves as rational, moral, and competent
  • Motivates efforts to resolve inconsistencies
  • Eg. Festinger conducted a study in which he requested someone to try to persuade another person that the study is super fun when it was super boring
  • 3 groups: no payment, 1$, and 20$
  • Called the participants back again and asked whether they found the task fun and whether they could book it back
  • Those that were given $1 were very willing
  • “You lied for $1, how cheap are you!” so the only option to maintain self-image is to change attitude
  • Those that were given $20, that’s a lot of money so that’s the reason
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7
Q

What did Goldman find in his study?

A
  • In the previous studies mentioned, conformity had no negative impact on people
  • Conducted study to see whether social norms could influence hunger
  • Deprived students for 24 hours, only water
  • There were confederates (actors) to eat a certain amount (augmentation, control, inhibition of calories)
  • The results show that conformity can influence eating (an innate physiological need)
  • In augmented group, eat more calories and in inhibited, eat less calories
  • Important also because results suggest the process is symmetrical (norms can increase and eating eating)
  • Some norms are assymetrical
  • Norms on campus increase alcohol but does not decrease it
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8
Q

What is attribution?

A

A conclusion about the cause of another’s observed behaviour (how we explain the behaviour of others because we want to understand actions to anticipate behaviour)

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9
Q

What is situational attribution? What is dispositional attribution?

A
  • Situational attribution: factors outside the person are causing the action
  • Dispositional attribution: the person’s stable, enduring traits, personality, are causing the action
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10
Q

What is the fundamental attribution error?

A
  • We typically overestimate dispositional influences and underestimate situational infleunces on other’s behaviour
  • Again, it is fundamental (particualrly in North America)
  • Results in mainly consequences for our social interactions:
  • More likely to respond negatively to others (eg. irritability, frustration, anger)
  • Less likely to respond positively to others (eg. tolerance, altruism)
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11
Q

What is the actor-observer effect?

A
  • Actor-observer effect: when we explain our own behaviour:
  • Situational attribution: blame the situation for our failures
  • Dispositional attribution: assume successes are because of disposition
  • A social cognitive bias that contributes to maintain high esteem
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12
Q

What transforms human character?

A
  • Dispositional: look inside of the person
  • Situational: look in the external factors
  • System: does the system create a situation that corrupts individuals?
  • If you want to change a person, chance the situation and therefore the system
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13
Q

What are the processes that grease the slippery slope of evil?

A
  • Mindlessly taking the first small step
  • Dehumanization of others
  • Deindividuation of self
  • Diffusion of personal responsibility
  • Blind obedience to authority
  • Uncritical conformity to group norms
  • Passive tolerance of evil through inaction/indifference
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14
Q

What is attitude?

A

Evaluation of a person, place, object, event, or behaviour

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15
Q

What is the function of attitude?

A
  • Key component to how we understand others, among other functions
  • Happens very quickly, having a response to them (stereotypes or knowledge)
  • Prefer if their attitudes are similar to us
  • Lay assumption that attitudes guide behaviour and behaviour reflects our attitudes
  • Not really the case
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16
Q

What are the components of attitude?

A
  • Affective: emotions or feelings toward the target
  • Behavioural: actions that result from the target
  • Cognitive: knowledge about the target
17
Q

Can attitudes predict behaviour?

A
  • Most people assume that their private beliefs determine public behaviour
  • However, this omits that people do not live in a social vacuum
  • When people don’t act according to their beliefs, we judge them BUT we ignore that situational influences also shape behaviour
  • Does not mean we have weak willpower or are hypocrites, it actually shows that we have acquired (through social learning) motives that allow us to efficiently navigate our social world!
18
Q

When can attitudes influence behaviour?

A
  • Attitude is stable (you’ve always loved muscle cars)
  • Attitude is easily recalled (you don’t have to think long about whether you love muscle cars)
  • Attitude is specific to behaviour (buying muscle cars)
  • Opposing external influences are minimal (people feel neutral or in favour of muscle cars)
  • External influences align with the attitude (talking about muscle cars with people who share your obsession)
  • When we think others (relevant as a reference point for a given situation) have similar attitudes
  • Perceived social norms: what we perceive relevant others do/think/feel/see as acceptable to do/think/feel in a given situation
19
Q

What is persuasion?

A
  • Direct attempt to change someone’s attitude

- Attitudes can also be changed indirectly, such as when compliance leads to cognitive dissonance

20
Q

What are the 2 ways to persuade someone?

A
  1. Central route: when interested people focus on arguments given and respond with favourable thoughts
    - Change attitudes through the process of reasoning
    - Provide good reasoning and high-quality arguments
    - Only works if recipient have attention and motivation
    - They must be walking to that direction
  2. Peripheral route: when people are influenced by incidental cues, not strong arguments
    - Change attitudes through feelings and superficial associations
    - Do not need the recipient to have attention and motivation
    - Can use this approach to motivate a central route (get interested in product, then use central route to get them convinced)
21
Q

What is compliance and how is it different from persuasion?

A
  • Subtly getting people to act in some desired way, typically in a way that otherwise would be inconsistent with their attitudes
  • Different from persuasion which changes attitude to hopefully change behaviour
  • Compliance changes behaviour and lets cognitive dissonance work to create attitude change
22
Q

How does compliance work?

A
  • Compliance uses social needs as leverage to get people to act in a desired way
  • Including our need to be consistent with ourselves and to fulfill our commitments (avoid cognitive dissonance)
  • Consistency and commitment are valued in most societies; they allow us to function with others (eg. hypocrite vs honest, trust that person will do what they say) and help us function (trusting someone decreases cognitive load, you don’t check 20 times that they will do it)
23
Q

What is the foot-in-the-door technique?

A
  • Make small request that is likely to be accepted to get the person to commit to an action plan (eg. helping you)
  • Follow it by a larger request which otherwise would most likely have been turned down
  • Works through commitment to small steps that people do not notice (lack awareness) or assume to be so simple they are harmless
  • Facilitated because we constantly underestimate the impact of osical forces on our behaviour
  • To appreciate the power of these forces, we have to assume that we are weaker
  • When we think about it, it threatens our sense of control so we can’t ever really get ourselves to believe it
  • If you think you are immune to social determinants of behaviour, you are fooling yourself
  • Defence: avoid the commitment in the first place, be careful about agreeing to small requests, particularly if they appear trivial
24
Q

What is the bait-and-switch technique?

A
  • Bait with an attractive offer, but the bait is not available when you get there and is switched to a different option
  • Defence: be willing to change commitment (never mind, I don’t want it anymore) when you are in front of the bait and it is not there
25
Q

What are the ethical problems with marketing?

A

Controlling the network changes attitudes and can jeopardize people’s safety and futures (politics?)

26
Q

What is social marketing?

A
  • Involves application of marketing principles and techniques to promote the adoption of behaviours that improve the health/well-being of a target audience of society as a hole
  • Using marketing to deliver a positive benefit for individuals and society rather than for commercial profit or private gain
27
Q

What are fear-based strategies for marketing? How should one use them?

A
  • Fear based messages contain vivid information and can be very persuasive
  • They can be risky strategies, because they can backfire so avoid using if you don’t know what you’re doing
  • Avoid facing the risk, they rejected/disengage the message
  • Best used in combination with instructions on how to avoid negative outcomes
28
Q

What are identity-based strategies for marketing?

A
  • Beyond persuasion and compliance
  • Identity: ad is not trying to convince you (eg. nothing about sport performances of the products) but want you to take on identity of the brand
  • Affects thinking and behaviour
  • Under-detected
  • Persists over time
  • Eg. Adidas ad about people partying is marketing the brand
29
Q

What is mimicry and the chameleon effect?

A
  • Mimicry: taking on for ourselves the bahaviours, emotional displays, and facial expressions of others
  • Important for humans to get along and to learn
  • Cerebellum: procedural learning functions from implicit processes like attention and perception
  • Chameleon effect: people mimic others non-consciously, automatically copying others’ behaviours even without realizing it
30
Q

What are social norms?

A

Usually unwritten guidelines for how to behave in social contexts

31
Q

What is social loafing and when does it occur?

A
  • Occurs when individual puts less effort into working on a task with others
  • Low efficacy belief (don’t know where to start)
  • Believing that one’s contributions are not important to the group
  • Not caring about the group’s outcome
  • Feeling like others are not trying very hard
32
Q

What is social facilitation?

A
  • Occurs when one’s performance is affected by the presence of others (arousal)
  • The greater the skills and the easier the task, the more likely the presence of others will enhance performance
  • When task is too complex, we need to control our responses mroe carefully, in which arousal decreases performance
33
Q

What is groupthink?

A
  • Stifling of diversity that occurs when individuals are not able to express their true perspectives, instead having to focus on agreeing with others and maintaining harmony in the group
  • Group members may minimize potential risks in ideas they are considering
  • Apply social pressure to influence people to conform to ideas
  • Group becomes overconfident and fails to think carefully about decisions
34
Q

When are people more likely to conform?

A

People tend to be more likely to conform when there is a larger group, there are more females, there are friends or family in the group, the task is unclear, others conform first, and responses are made anonymously

35
Q

What is the bystander effect and the diffusion of responsibility?

A
  • Bystander effect: presence of other people actually reduces the likelihood of helping behaviour
  • Diffusion of responsibiity: occurs when responsibility for taking action is spread across more than one person, thus making no single individual feel personally responsible
36
Q

What is pluralistic ignorance?

A
  • Pluralistic ignorance: occurs when there is disjunction between private beliefs of individual and the public behaviour they display to others
  • Eg. smoke in the room with other people not reacting, you’ll conclude there’s nothing to worry about
  • Explains why revolutions occur suddenly (widespread dissatisfaction with current system)