Social Psychology Flashcards
Social Norms
- rules concerning expected and accepted behavior
- implicit: social rule. Ex) how to talk to somebody
- explicit: the law
Social Roles
- behaviors we expect to be displayed by people in certain social positions
- may have to change our attitude in order to match the behavior
Conformity
-Adjust our behavior and thinking to conform with the group
-Asch’s line length experiment
The Asch effect
123 males, college students b/w 17-25 yrs old
1/3 conformed to majority
*Adolescence: highest levels in conformity, peer pressure
Strengthening Conformity
- feel incompetent or insecure (low self esteem)
- 3 or more ppl
- group is unanimous & anonymous
- admiration for group
- others are observing our behavior
- We want to be right and we want to be liked
Weakening Conformity
- social support
- commitment toward group (independence)
Conformity & Culture
-members of the group try to conform to what they believe is opinion of majority of the group
-Committees and government
-Culture: some cultures may have higher rates of conformity
The U.S. is individualist but we still feel pressure
Obedience
- compliance w/ an order
- Milgram’s obedience experiment –Milgram pushed the idea that obedience was external vs. internal
- Applications of his experiment -> Holocaust
Foot-in-the-Door Phenomenon
People tend to comply with larger requests of they have previously agreed to a small request
Altruism
Unselfish regard for others welfare
Bystander Intervention
Kitty: raped & murdered, 38 citizens witnessed but only 1 person called after she was dead already
Bystander Effect
-More people, less likelihood of receiving help
-The best odds for helping is:
If just observed someone else being helpful
Not in a rush
Victim is similar to us
In a good mood
Cognitive Dissonance Theory
- When our attitudes & actions don’t match
- if we say it, we must believe it
- minimization strategies: indirect (usually I’m a good person), direct, trivialize (what does it matter)
Festinger & Carlsmith
- gave participants boring task
- those who were paid $1 convinced themselves that what they were doing is enjoyable and had no other justification
- those who were paid $20 used money as their primary justification
Davis, Grover, Becker, McGregor
- 90% said cheating was bad
- 40-60% admitted to cheating before
The Power of the Situation
Stanford prison experiment
- Zimbardo
- 18 college students randomly assigned to role of prisoner or guard
- some prison guards began to abuse prisoners
- experiment stopped after 6 days b/c the students couldn’t decipher b/w reality and the fake roles they were playing
- Zimbardo himself did not remain objective, he was the prisoner superintendent