Social Psychology Flashcards
social psych
how you interact with and impact others, how others interact with and affect you
attitude
stable opinion on a thing, impacts actions-enduring pattern
ABC of attitude
- affect–>behaviorcognition
- emotions about something affect how you act, then thinking could influence behavior, behavior could influence thinking
prejudice
included in attitude-negative attitude, act badly
halo effect
good attitude about someone influences how you treat them-good kid, everyone likes them, assume sick when skips school, meanwhile kids w bad rep when skip school gets accused of skipping
how do we form attitudes
- form attitudes based on experiences-enjoyed broccoli so decide like broccoli (so basically operant conditioning)
- through social learning-media and friends/fam/others
- to change someone’s opinion-use persuasion like propaganda
persuasion
getting people to form an opinion on something they didn’t think about before or something they had an opposite opinion on
routes to persuasion-and the 2 kinds
- what strategies should you use to get someone to follow/agree with you?
- central route to persuasion: use in persuasive essays-use actual evidence to support your position-works with analytical/smart people
- peripheral route to persuasion: say/show cool kids like it-kids wanna be cool kids-works best with younger kids, more impressionable people
how does persuasion work?
- think about audience-who are you selling to-can choose which route to persuasion makes sense-what kind of message are they gonna pay attention to?
- mere exposure effect
- is your source credible? esp w peripheral route to persuasion
persuasion: mere exposure effect
simply by exposing someone to your message multiple times makes them like it better-why ads play over and over again-like things better if familiar
attitudes and behavior
- typically, attitude drives behavior-esp if have strong opinion about it
- cognitive dissonance and cognitive consistency between attitudes and behavior-Festinger
Self Perception Theory
- only happens when you don’t already have an opinion/attitude about something, or it’s ambiguous and you’re not really sure what to think
- behavior drives attitude-go to west VA-like it, was indifferent before
Social Cognition
- using information you have about others to make judgement about others or yourself-know friends’ new college friends will be cool cuz trust their judgement
- some of this can be relying on stereotypes to make a bad judgement
Social cognition: Person-Perception
an impression of someone-want to make a good first impression cuz 1st impression is very important
-primacy effect-things you see first and last on list, you remember best-here it means you will remember first couple of days of school best, form impression for rest of year, will remember that
Social cognition: Attribution
- Heider-figure out why people acting the way they are-how do I explain someone’s actions-your attitude towards a person can be very much driven by how you explain their behavior-person did something selfish, say they’re mean vs. say they’re having a bad day-will treat them diff based on which one
- situation attribution-behavior based on 1 particular situation-bad day
- dispositional attribution-the person always acts like that cuz they’re mean
- fundamental attribution error-tend to blame the person’s personality instead of situation