Social Psychology Flashcards
social psych
how you interact with and impact others, how others interact with and affect you
attitude
stable opinion on a thing, impacts actions-enduring pattern
ABC of attitude
- affect–>behaviorcognition
- emotions about something affect how you act, then thinking could influence behavior, behavior could influence thinking
prejudice
included in attitude-negative attitude, act badly
halo effect
good attitude about someone influences how you treat them-good kid, everyone likes them, assume sick when skips school, meanwhile kids w bad rep when skip school gets accused of skipping
how do we form attitudes
- form attitudes based on experiences-enjoyed broccoli so decide like broccoli (so basically operant conditioning)
- through social learning-media and friends/fam/others
- to change someone’s opinion-use persuasion like propaganda
persuasion
getting people to form an opinion on something they didn’t think about before or something they had an opposite opinion on
routes to persuasion-and the 2 kinds
- what strategies should you use to get someone to follow/agree with you?
- central route to persuasion: use in persuasive essays-use actual evidence to support your position-works with analytical/smart people
- peripheral route to persuasion: say/show cool kids like it-kids wanna be cool kids-works best with younger kids, more impressionable people
how does persuasion work?
- think about audience-who are you selling to-can choose which route to persuasion makes sense-what kind of message are they gonna pay attention to?
- mere exposure effect
- is your source credible? esp w peripheral route to persuasion
persuasion: mere exposure effect
simply by exposing someone to your message multiple times makes them like it better-why ads play over and over again-like things better if familiar
attitudes and behavior
- typically, attitude drives behavior-esp if have strong opinion about it
- cognitive dissonance and cognitive consistency between attitudes and behavior-Festinger
Self Perception Theory
- only happens when you don’t already have an opinion/attitude about something, or it’s ambiguous and you’re not really sure what to think
- behavior drives attitude-go to west VA-like it, was indifferent before
Social Cognition
- using information you have about others to make judgement about others or yourself-know friends’ new college friends will be cool cuz trust their judgement
- some of this can be relying on stereotypes to make a bad judgement
Social cognition: Person-Perception
an impression of someone-want to make a good first impression cuz 1st impression is very important
-primacy effect-things you see first and last on list, you remember best-here it means you will remember first couple of days of school best, form impression for rest of year, will remember that
Social cognition: Attribution
- Heider-figure out why people acting the way they are-how do I explain someone’s actions-your attitude towards a person can be very much driven by how you explain their behavior-person did something selfish, say they’re mean vs. say they’re having a bad day-will treat them diff based on which one
- situation attribution-behavior based on 1 particular situation-bad day
- dispositional attribution-the person always acts like that cuz they’re mean
- fundamental attribution error-tend to blame the person’s personality instead of situation
mistakes in attribution heuristics
- if you make a mistake, may misjudge someone
- fundamental attribution error-make dispositional attribution instead of situational
- self-serving bias-if you do well, give yourself credit, if do badly, not your fault-blame others for failures, give yourself credit for successes-make sometimes wrong judgements about yourself
- social desirability-diff meaning in this unit-negatives have more weight than positives-if do something bad, remembered for it, not remembered for something food-remember bad thing about someone and not good-say don’t like them-when really it’s 1 action you didn’t like
- self-handicapping-premeditated excuse making-worried will do badly on it-spend all this time talking about how won’t have time to study, will be bust, will not do well-so when don’t do well, justified-at its extreme, actually carry out action, sabatoge yourself, don’t study
- “just world” phenomenon-we like to think the world is a fair place-if something bad happens to someone, assume deserved it, bad person-and works for something good happening to someone, assume good person, deserved it-ex: blaming victim-judge someone based on what happens to them
Social Cognition: schema
- sometimes a stereotype helps you make a quick judgement, but sometimes wrong
- even positive stereotypes may cause you problems-if you don’t live up to positive stereotype, not good cook when Italian-feel bad about yourself
- may live down to yourself-if negative stereotype, may fulfill it
- confirmation bias (once you have an idea about someone, tend to only use info that supports that idea), belief persistence(belief about someone/something persists even after confronted with evidence that disproves it), and self-fulfilling prophecy (explains how other people’s attitudes towards us may influence our behavior and thoughts and our opinions of others will affect how you treat others
Social Cognition: Social Comparison
- aka Social Referencing
- gonna evaluate yourself in comparison to others/using others as a reference-can be useful, can be bad if comparing yourself to only people better-have to choose right social comparison group so as not to inflate your abilities or make yourself feel bad
Social Influence-Conformity, Compliance, Obedience
increasing levels of pressure you put on someone to get them to do something
conformity
- unspoken, indirect pressure-changing your behavior to match what you think is expected of you-can be problematic, dangerous, usually harmless though, can be helpful in work environment
- Asch’s conformity experiment-groups of ppl with 3 lines diff length and a comparison line, asked which of 3 lines it was closest to, one clear answer but had only 1 test subject then people working for the experimenter, all them said wrong one so the test subject would usually say that same wrong one-proved people conform, even to wrong opinion
- factors that encourage conformity-1) if you really want to conform to a group, more likely to-2) size of the group-small groups encourage conformity cuz don’t want to be the 1 diff one-and big groups cuz lose sense of identity-3)if ask you to do something or if you do something in front of others, more likely to conform-4)how cohesive is the group-10 friends vs 10 strangers-may be good cuz friends cuz same interests-5) in ambiguous situations, when don’t know what you’re supposed to do, conformity easiest and usually best
compliance
- direct pressure-generally a request, selling you something
- factors that increase compliance-1) foot in door technique-start out with something small, then increase-sell knife then get person to get whole set-2)door in the face technique-start out with high request, slightly outrageous, then work you down
obedience
responding to direct pressure-demand or request with punishment implied-Milgram obedience experiment (shocking people)
Group Behaviors: social inhibition and social facilitation
- what happens when you have to do something in front of others
- if you’re good at something, like having an audience (social facilitation)
- if you’re bad or think you’re bad, audience is scary-makes you worse-stage fright-social inhibition
Group behaviors: social dilemma
- when you’re in a group do you do what’s best for you or for the group?
- usually what’s best for you isn’t what’s best for the group and therefore you in the long term-but some people prefer immediate gratification-so we tend to make choices that help us in short term and not long term
- fall into social trap-choose immediate benefit and hurt yourself in long run
- tragedy of the commons-use up resources in an area to benefit in short term but ruin area for long term
- Prisoners’ dilemma-2 prisoners, separate, tell police what know and will go free and other will get in trouble-need to know what other prisoner is saying to know what’s best but can’t