social psychology 2 Flashcards
1
Q
persuasion
A
a message intended to change an attitude and related behaviour of an audience
2
Q
conformity
A
change in behaviour/belief in accord with others
- compliance; obedience
- acceptance
3
Q
social influence of conformity
A
social norm:
- shared standard of behaviour, guideline people follow in their relations with others (eg clothes)
- dont want to be punished by group