social psychology 2 Flashcards

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1
Q

persuasion

A

a message intended to change an attitude and related behaviour of an audience

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2
Q

conformity

A

change in behaviour/belief in accord with others
- compliance; obedience
- acceptance

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3
Q

social influence of conformity

A

social norm:
- shared standard of behaviour, guideline people follow in their relations with others (eg clothes)
- dont want to be punished by group

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