social psychology Flashcards

1
Q

define social psychology

A

Social psychology is the branch of psychology that deals with social interactions, including their origins and effects on individuals.

-The study of how people’s thoughts, feelings, and behaviours are influenced by the presence of others.

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2
Q

Applications / Relevance of social psych

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Racism (e.g., lessons from COVID-19)
Anxiety and climate change
UN Sustainable Development Goals (SDGs)

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3
Q

Themes in Social Psychology:

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Threat perception (emotion and risk perception, disaster and panic, prejudice and discrimination)

Leadership (trust and compliance, ingroup elevation, identity)

Stress and coping (social isolation and connection, intimate relationships, healthy mind-sets)

Social context (social norms, culture, inequality)

Science communication (conspiracy theories, fake news, persuasion)

individual and collective interests (moral decision making, cooperation)

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4
Q

model vs theory in social psychology

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Theory: A testable explanation of the real world that has generally undergone scientific testing.

Model: A simplified representation of the real world, typically used for prediction (what we predict/expect)

explanatory models:
- what we predict
if there is a begger outside the subway, how will most people react?
- e.g obedience + conformity process

theories:
- why something happens
- why do most people ignore a beggar outside the subway
- e.g bystander effect, attribution theory

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5
Q

key questions in understanding behavioural change

A

How do we understand behaviour?
How do we change behaviour?
What links thoughts and actions?
How do we measure it?

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6
Q

Intentional Goal Setting: Theory of Planned Behaviour

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Core Idea:
Behavioural intentions are more likely to lead to actual behaviour.

Key Components:

  1. Attitude toward the behaviour ( behavioural beliefs weighted by outcome evaluations)
  2. Subjective Norm: Perceived social pressure (normative beliefs* motivation to comply) - a person’s perception of the social expectations to adopt a particular behaviour
  3. Perceived Behavioural Control: the extent to which people believe they are able to perform the behaviour because they have adequate capabilities and/or opportunities or are lacking in these
  • all three compoennts lead to behavioural intention -> behaviour
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7
Q

Unconscious Influences on Behaviour

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Habits
Nonconscious goals
Implicit attitudes
Impulsive processes
Social norms

🔄 All triggered by environmental cues that can affect our ability to turn intentions into behaviours.

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8
Q

Dual-Process Models of Health Behaviour

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Two Systems of Thinking that influence perception and behaviour:

  1. Reflective System: Rational, deliberate, conscious decision-making
  2. Impulsive System: Automatic, well-learned non-conscious, spontaneous behaviour
  • both depend on: habit strength, motivation, cognitive capacity, distraction, mood

Also Known As:
Fast vs. slow thinking
Conscious vs. unconscious
Effortful vs. effortless
Planned vs. spontaneous
Systematic vs. heuristic

💡 These models are crucial in explaining how both intention and automatic processes guide behaviour.

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9
Q

Structural Influences on Behaviour
External Barriers:

factors outside of our control that affect behaviour

A

Policies and politics
Financial constraints
Physical access
Life events (e.g., moving house, academic pressures)

Structural change (e.g., public health policy) can significantly alter behavioural patterns (e.g., smoking, COVID compliance).

London implementing more effective infrastructure which has led to increased ridership, and car charges which discourage personal vehicle use

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10
Q

Study Design Checklist

When reviewing studies in social psychology, ask:

A

How: What method was used?
Who: Who were the participants?
What: What did they do?
When: What was the context (time/place)?
Why: What theory or model explains the findings?

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11
Q

define positionality

A

An individual’s social and political context that shapes their perspective and experiences.

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12
Q

define Conceptual Replications

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Studies that test the same research question using different methods and populations.

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13
Q

Sustainable Development Goals

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A set of 17 goals adopted by the United Nations to address global challenges such as poverty, inequality, and climate change.

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14
Q

Bystander Effect:

A

The phenomenon where people are less likely to help a victim when there are other people present.

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15
Q

attribution theory and cognitive dissonance

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Attribution Theory: A theory about how people explain the causes of behaviour.

Cognitive Dissonance: The mental discomfort experienced when holding conflicting beliefs or attitudes. (actions contradicting beliefs)

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16
Q

Conformity

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Changing one’s behaviour to align with the behaviour of others.

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17
Q

social context

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The social environment, including cultural norms and societal expectations, that influences individual behaviour.

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18
Q

Discuss the Origins of the Current Crisis in Social Psychology

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Post-WWII Growth:
-Social psych expanded to explain massive social changes after the war.

Crisis (1960s–70s)
Difficulty replicating results.
Over-reliance on lab studies.
Ethical concerns.

Overcoming the Crisis
solve real-world problems(e.g., health).
Reviews & meta-analyses. (accumulate findings)
Improved methods (e.g., computer-based).
Better linking of attitudes to behaviour.

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19
Q

social thinking formula

A

= presence of others + the way we think

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20
Q

what is social cognition

A

cognition in which people perceive, think about, interpret, categorize, and judge their own social behaviors and those of others.

  • concerns the various psychological processes that enable individuals to take advantage of being part of a social group.”
  • How individuals psychologically function in groups.
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21
Q

what are social inferences

A
  • A conclusion or assumption made about people’s personalities, motivations, mental states or future behaviours, often without complete evidence.
  • filling gaps in our knowledge
  • underlie social cognitive processes
  • before we have the data/ the facts
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22
Q

how might 5 areas of our cognitive system affect inference

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  1. perception - where do we look?
  2. attention- what is important to us?
  3. memory- the construction of them by ourselves of others and schemas
  4. thinking- biases and shortcuts
  5. language - meaning, interpretation and social construction
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23
Q

Social Schema

A

=A mental framework or representation of a social situation, event, or person, which guides expectations and behaviour.

-helps people understand how to behave in social situations and how social groups function
-Mental shortcuts about people/events.
-organizing knowledge about social norms, behaviors, and expectations

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24
Q

social construction

A

=The idea that concepts and meanings are created and maintained through social interactions and shared understandings.
- Meaning shaped by society.
- not objective

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heuristics
=Mental shortcuts or rules of thumb that people use to make judgments and solve problems quickly. used when: Time pressure Cognitive overload Low personal relevance Limited info
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Methods: Priming & Accessibility
Accessibility: The extent to which schemas and concepts are readily available in a person's mind, influencing their judgments and interpretations. - how easily thoughts come to mind Priming: The process by which recent experiences increase the accessibility of a schema, trait, or concept, influencing subsequent behaviour or judgments. - Exposure to a stimulus affects later thoughts/behaviours. - exposure to one stimulus affects other behaviours etc without realising the connection
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social facilitation and inhibition | Tripett; Zajonc
Social Facilitation: The tendency for the presence of others to improve an individual's performance on simple or well-learned tasks. Social Inhibition: The tendency for the presence of others to impair an individual's performance on complex or unfamiliar tasks.
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self-fulfilling prophesies/ pygmalion effect | Rosenthal and Jacobson, 1968
Self-Fulfilling Prophecy: A process in which a belief or expectation leads to its own fulfilment, often without conscious awareness. - becomes soeone expects it to Pygmalion Effect: A form of self-fulfilling prophecy in which expectations of a person affect how they actually perform. - When someone has high expectations for another person's abilities, they are more likely to believe in their potential - This process reinforces the initial belief, creating a cycle where higher expectations lead to better outcomes.
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demand characteristics | orne, 1962
The cues within an experimental setting that might influence the behaviour of participants and affect the results of a study. -unintentionally signal to participants how they should respond, potentially biasing the results. These cues can lead participants to change their behavior to align with what they perceive as the study's expected outcome, rather than their natural behavior. -Participants guess aim and change behaviour.
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the hawthorne effect | landsberger, 1958
A phenomenon where individuals modify their behaviour when they know they are being observed.
31
classic social influence studies
1. Conformity (Asch)- The act of aligning one's behaviour or beliefs with those of a group or social norm. 2. Obedience (Milgram)- Compliance with the commands of an authority figure. - people obey either out of fear or out of a desire to appear cooperative-even when acting against their own better judgment and desires. 3. Social roles (Zimbardo) - the particular behaviors an individual exhibits within a given status.
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Models of the Social Thinker
1. Naive Scientist - A model of social thinking suggesting that people act like amateur scientists, trying to understand the social world by observing cause and effect. - logical, rational and systematic view of the world 2. Cognitive Miser - A model of social thinking that proposes that people tend to use the simplest and most efficient cognitive strategies to understand the social world due to limited cognitive resources. - cognitive shortcuts to make inferences and form judgments about the social world. - relying on heuristics 3. the motivational tactician - A model of social thinking suggesting that people are flexible and strategically choose between different cognitive strategies based on their goals, motives, and needs. - speed vs accuracy
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Kahneman’s Two-System Thinking
System 1 = Fast, automatic, emotional System 2 = Slow, deliberate, logical
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conditions for heuristic vs systematic processing
1. perceiver must make an inference systematic processing -> perceiver acts like a naive scientist; rational and logical analysis of available information, higher accuracy heuristic processing -> perceiver acts like a cognitive miser; quick and easy analsyis, lower accuracy depends on: time, cognitive overload, importance, information the motivational tactician; conditions for both processing
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problems with social priming
much evidence has now failed to replicate: Money priming Elderly priming Professor priming Warm cup/warm personality
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Bargh (1996) – Elderly walk | social priming example study
-Priming age stereotype slows walk speed - When people are thinking about an old person they walk more slowly - seeing age-related words (primed) makes people walk more slowly. -Failed replication by Doyen et al in 2012; experimenter effect (experimenters behaviour influenced results)
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Dijksterhuis – Professor IQ | social priming example study
-Thinking about professors (priming) improves IQ test -Failed replication across 40 cross-cultural labs - People thinking about professors vs hooligan, then give participants general knowledge quiz, those who were thinking about the professor gets more questions correct)
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Embodied Cognition example studies
1. Williams & Bargh (1998) – Warm cup, warm heart -Holding something warm = warm personality judgment about others - No effect in larger sample, failed replication in 2019 by chabris et al 2. Strack – Facial feedback (1988) - suggests that our facial expressions can influence our emotional experience - smiling might make you feel happier, and frowning could make you feel sadder. - Only partial replication with mimicry, overall failed to replicate 3. Cuddy – Power posing (2010) - Posing increases confidence/hormones-Hormonal effects didn’t replicate
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Common Issues in Non-Replicable Studies
-Small sample sizes -Complex, socially driven experiments (required intervention by experimenter) -Selective reporting
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what studies do replicate in social psychology
1. the self reference effect - better memory for information that pertains to your self-schema or is relevant to you in some way 2. the better than average effect - always judging yourself as better than the average 3. social conformity (Asch) - replicated many times 4. milgrams obediance studies - not in modern times
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Deindividuation
A state of reduced self-awareness and personal identity that can occur when people are part of a large group.
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Nuremberg Defense
The argument that individuals are not responsible for their actions because they were following orders from a legitimate authority. highlights how social influence and obedience can affect individual behaviour and moral responsibility.
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what are the three main components that contribute to any behavior?
the situation, the context, the presence of others, and the way we think. These elements interact to shape how individuals act in social settings.
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what are biases
-Biases are systematic patterns of deviation from norm or rationality in judgment. -They can distort social thinking and influence how research findings are interpreted or reported.
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survivorship bias
The logical error of focusing on the “winners” or survivors and overlooking the “losers” because they are not present or visible. - Focus on successes and ignore failures due to lack of visibility example: -WWII planes – reinforcing areas that weren’t hit, because those are what brought the plane back
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publication bias
-Favouring publication of significant/positive results -failure to publish the results of a study on the basis of the direction or strength of the study findings. -Leads to incomplete understanding of phenomena
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confirmation bias
The tendency to search for, interpret, and remember information that supports one's existing beliefs or values, often ignoring contradictory evidence. - confirm the things your looking for - selecting only supporting data
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cherry picking
-Selecting only evidence that supports one's position and ignoring or suppressing evidence to the contrary. - Only selecting results that suit desired outcome - Misrepresents actual findings
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attribution theory | heider, 1958
-A framework for understanding how individuals explain the causes of events and behaviours, both their own and others'. - occurs naturally and frequently motivated by: 1. the need to form a coherent view of the world 2. the need to control and predict outcomes - According to Heider - people have a basic need to attribute causality because this ascribes meaning to our world, making it clear, definable, and predictable, thereby reducing uncertainty
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the locus causality
The perceived source of a behaviour or event, categorized as either internal (dispositional) or external (situational). 1. Situational Attribution: The explanation of behaviors or outcomes based on being external to the person such as environmental, nature of situation, contextual factors, luck, actions of others. 2. Dispositional Attribution: The explanation of behaviors or outcomes based on internal factors to the person, such as personality traits, character, mood, effort and abilities. We try to explain behaviour by attributing it to internal (dispositional) or external (situational) causes.
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Dimensions of Attribution (Weiner, 1985)
1. stability - is the behaviour permanent and lasting or temporary and fluctuating (attribution biases) - can be observed across time 2. controllability - can the behaviour be influenced by people vs the extent to which they are random - things person has control over
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the fundamental attribution error | also known as correspondence bias
=The tendency to attribute others' behaviors to dispositional (internal) factors rather than situational (external) factors for people's behaviour. - overemphasise internal causes for others’ behaviour while underestimating situational factors.
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Classic Study: Jones & Harris (1967) of the fundamantal attribution error
- students read essays and were asked to rate the authors views - even when they knew the authors choice of essay topic was externally caused (they had no choice) they still assumed that what he wrote refelcted how he really felt about castro. they made an internal attribution from his behaviour. - essay topic - pro vs anti castro (communist leader)
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dispositional attribution
= The explanation of behaviors or outcomes based on internal factors, such as personality traits, character, and abilities. - students interacting with unfriendly/friendly student - half were told she was acting spontaneously, half that she was instructed to act as she did - rate her friendliness - results showed no effect of the information
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Explanation for fundamental attribution of error
1. perceptual salience - The extent to which a person or object draws attention due to its characteristics or presence in a given situation. (most salient aspect) - internal attribution centered on them becomes much more accessible - e.g people thought that the actor they could see better had more impact on the conversation. (manipulating the seating arrangements) Attentional processes drive this—what we pay attention to, we blame.
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beyond dispositional biases
Various effects suggest that bias is subject to the situation – we do not always make dispositional attributions. - importance of the situation e.g happy marriage: positive behaviour, internal attribution, negative behaviour, external attribution unhappy marriage: positive behaviour, external attribution, negative behaviour, internal attribution
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the actor-observer bias
=The tendency to attribute our own behaviour to external, situational factors and the behaviour of others to internal, dispositional factors. - We attribute differently to ourselves than we do to others Storms (1973) Study Observers vs actors explaining a conversation. Result: Observers made internal attributions for own behaviour; actors made external attributions on actors behaviours. Reversal occurred when actors saw video of themselves—then made internal attributions. Explanation: Perceptual salience: Focus on what’s in our view. Information availability: We know more about ourselves than others.
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Intergroup Attribution (Hewstone & Jaspers, 1982)
Group-based bias in attribution: Win = internal (skill) Loss = external (bad luck) Seen in sports fans or political groups. - we behave as though the ingroup is ourselves and the outgroup is not - dispositional attribution to negative outgroup behaviour and external attribution to positive behaviours - maintains our unfavourable outgroup image
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Self-Serving Attributions (Olson & Ross, 1988)
=Attributing success to internal factors, failures to external factors. -Protects self-esteem. Stronger in Western cultures. The tendency to attribute positive outcomes to internal factors and negative outcomes to external factors to maintain self-esteem
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Connection of biases to Dual Process Models:
-Many attributional biases are automatic. -Awareness helps switch to deliberate processing and take others’ perspectives.
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Agency
The sense of control an individual has over their actions and circumstances, which can vary depending on cultural background and norms.
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cognitive load
The amount of mental effort being used in the working memory, often influencing the strength of culturally normative tendencies.
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What are the three components of confirmation bias?
The three components of confirmation bias are biased information searches, where people look for evidence that supports their existing beliefs; biased interpretation, where people interpret ambiguous evidence as support for their beliefs; and biased memory, where people recall information that supports their beliefs and forget or disregard information that contradicts them.
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universality
- the idea that certain psychological characteristics, behaviours, and experiences are common across all people and cultures Universal Norms: Norms that are considered universally valued across cultures.
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collectivist vs individualistic cultures
- People from different cultures are not biased in the same way Collectivist vs Individualistic cultures *Collectivist => biased to situational attributions * Individualistic => biased to dispositional attributions * Beyond that, we are all collectivist and individualistic to an extent - collectivist cultures see themselves as part of a larger whole, while individualist cultures focus on the self as separate from others.
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what are social norms?
Social Norms: Collective behaviors, unspoken rules, fashions, customs, conventions, and "normal ways of behaving" shared by a group or society. - behavioural patterns shared by a group 1. Culturally Based: Vary across and within societies (e.g., Scottish vs Glasgow norms). 2. Dynamic: Can change over time or context (e.g., COVID greetings). 3. Behavioural Patterns: Shared within a group; reflect collective behaviour. (things we all do) 4. Enforced by Social Pressure: Deviating can lead to ostracism. 5. Explicit or Implicit: Some are stated clearly; others are understood socially. 6. Interdependence: We learn norms through others. 7. Choice: Individuals choose to follow or not. 8. Overlap with Laws: Some norms are also laws (e.g., not walking around naked).
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norms in the wild
- non-verbal queue (not talking to others waiting in a queue) - non contact greetings (waving) - how close should we stand to someone when talking to them (different in different cultures)
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types of norms
1. injunctive norm = perceptions about what others think should be done 2. descriptive norms = perceptions about what others actually do in a given situation 3. subjective norms = perceptions about what important others expect us to do
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what norms are and why we use them
Prescriptive Norms: Tell us how to behave to fit into society. - social - related to behaviour and inform decision making - can affect health and wellbeing why we use them: - everyone else behaves like it - fitting in - how your taught to behave - social pressure - uncertainty of how to behave - lack of information
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informational Social Influence | a reason why we use norms
informational social influence: - Driven by the need to know what is right -what to do in uncertain situations. -Conforming because we believe others' interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action; the need to know what's right. - seeing others as a source of information to guide our behaviour -Example: People guessing light movement alone vs in groups leads to a diferent conclusion. - we conform to others when the situation is ambiguous like a crisis or when other people are experts
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normative social influence | a reason why we use norms
Normative Social Influence: Conforming in order to be liked and accepted by others; the need to be accepted. -Leads to public compliance with the groups beliefs, but not always private acceptance of those beliefs and behaviours. - occurs in situations where we do what other people are doing not because we are using them as a source of information but because we want to fit in, not be rejected by the group. Example: Asch Line Study: (saying lines were the same length when they were not) -76% conformed at least once, when obvious that the group was wrong in it's judgements. -On average, 1/3 conformed when group gave wrong answer.
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Norms and Cultural Differences
Attribution Theory: Collectivist cultures → more situational explanations. Individualist cultures → more dispositional explanations. Most people fall somewhere in between both extremes. Universality Challenges: Who defines “universal”? Cultural bias skews research results. Culture affects how we interpret psychological processes.
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private and public acceptance
Private Acceptance: Conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right (informational social influence) Public Compliance: Conforming to other people’s behaviour publicly without necessarily believing in what we are doing or saying (normative influence?)
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summary of Sherif's vs Asch's studies of conformity
Sherif: (1936) - informational (ambiguous stimuli) - estimating light movement - Used the autokinetic effect (a stationary light in a dark room appears to move). Participants estimated how far the light moved – first alone, then in groups. -Alone: wide variation in estimates. -In groups: participants’ estimates converged to a group norm. - private acceptance - the need to know what is right (conforming cos they want to be correct) Asch (1951): -Participants asked to match line lengths. - unambiguous stimuli -All but one in the group were confederates who gave clearly wrong answers on purpose. -Measured whether the real participant would conform. -People conform even when the correct answer is obvious. -This is normative social influence – we conform to be liked or accepted.
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universal norms | apply across all cultures
1. obedience to authority - Following authority to prevent chaos. - we are socialised to obey legitimate authority figures - internalised -> The process through which people assimilate social norms to the point that they become internally driven motivations. (we still obey them even if the authority figure is not present) 2. reciprocity norm -The expectation that people will help, not hurt, those who have helped them. - Returning favours; mutual cooperation. - if someone tells us their name we tell them it back
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when norms can be harmful
- encouraging unhealthy behaviour (drinking, smoking) - harmful practices (child marriage, FGM) - sustain discriminatory practises (violence in genocide)
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norm violations
1. social offence - rude behaviour - interrupting someone 2. social moores - unwritten rules about mortality and ethics - being openly racist 3. taboos - Strong prohibitions against certain behaviors, often related to disgust or morality. - burial rituals, sexual practices 4. breaking laws - murder, assault, robbery
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how being in the presence of others can affect our behaviour?
1. the way we act - norms - conformity (Adjusting one's behavior or thinking to coincide with a group standard) - deindividuation (taking on identity of others around you) 2. how we perform - social facilitation - social inhibition - social loafing 3. group decision making
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social facilitation
= The tendency for people to perform better on simple or well-learned tasks when in the presence of others. Key Points: Works best for tasks you already excel at (e.g., familiar activities). -Performance improves when individuals are evaluated in the presence of others. Example: You run faster when a friend is watching you. - the imagined presence of others causes the same effects - Performing a task with others who are doing the same thing you are - Performing a task in front of an audience that is not doing anything but observing you. - These have similar effects
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early research in the effect of the presence of others | fishing line and rope pulling
1. Triplett (1898) asked children to wind up fishing lines on a reel, either by themselves or in the presence of other children - many did so faster when in the presence of other children than when by themselves 2. Rigglemen (1913) found in teams pulling a rope everyone did not show their maximum effort - process loss
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coaction and the audience effects
- nature of the task is important in the presence of others on performance Coaction Effects: Changes in behavior that occur when individuals perform the same task simultaneously in the presence of others. Audience Effects: Changes in behavior that occur when individuals perform a task in front of an audience. Example: Performing a task faster when someone is watching you, like getting dressed quickly if someone is observing you.
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simple well practised tasks vs difficult, unfamiliar tasks
1. simple tasks - task can be quicker to solve or perform when others are present than when performing alone - people and animals do better in the presence of others when the task is simple 2. difficult tasks - task can take longer to solve or perform when others are present than when performing alone - worse in presence of others when task is difficult
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study with lab and normal clothes in social facilitation
- male undergraduate students - task was to change into lab clothes and then change back into normal clothes - own clothes was faster with an audience present (simple, well-rehearsed task) - fastest with watching audience - lab clothes was slower with an audience present (difficult task)- slowest with watching audience - mere presence affects performance but watching audience enhances us further
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mere presence in current times
Mere Presence: The simple fact of being in the presence of others, which can affect behavior even without direct interaction. Pro-social behavior: Presence of others can encourage prosocial actions (e.g., more contributions when eyes are watching, like in honesty boxes or charity). Example Study: Coffee room at Newcastle University—watching eyes led to increased contributions to the honesty box. CCTV Example: CCTV reduces antisocial behavior by 16%, reducing crime and encouraging prosocial behavior. how can we use this watching eyes concept to help recycling habits etc..
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Audience Effects in Social Settings
Audience Effects: Changes in behavior that occur when individuals perform a task in front of an audience. Spectator Effect: The influence that spectators have on participants in a sporting event. Home Audience Advantage: An assumed benefit experienced by athletes when participating in games and events at their home venue. - imagining a theatre show with no audience?
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future directions in audience effects
Online Teaching: The perception of being watched can influence how we behave or perform in a setting like virtual classrooms. Influence of Neurodiversity and Anxiety: The presence of others may have different effects on those with social anxiety or neurodivergent individuals (e.g., giving a presentation). cultural and audience affects: - east asian paticipants may be more affected- more anxiety over social judgement - US and European- being watched evoked feelings of safety
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Arousal and the Dominant Response | theoretical explanation for when the presence of others energises us
Arousal: An increase in physiological activation or energy - the presence of others increases physiological arousal - this makes it easier to do something that is simple but harder to do something complex or learn something new (flustered, perform less well) Dominant Response: The most likely or readily available response in a given situation, which is enhanced by arousal. Simple Tasks: The dominant response is likely the correct one (improving performance). Complex Tasks: The dominant response is less likely to be correct (impairing performance). Example: A skilled runner performs better in front of an audience, but a novice will struggle more.
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Evaluation Apprehension (Cottrell, 1972) | explanatory theory for the role of arousal in social facilitation
Arousal stems from concern over being evaluated by others. "evaluation apprehension" Key Point: It's not just the presence of others, but the awareness that they are evaluating us that causes arousal and impacts performance.
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Distraction-Conflict Theory (Baron, 1986) | explanatory theory for the role of arousal in social facilitation
-Presence of others causes attentional conflict, leading to arousal. Key Point: Dividing attention between the task and others' presence makes the dominant response more likely, while non-dominant tasks suffer.
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Impression Management (Bond, 1982) | explanatory theory for the role of arousal in social facilitation
Arousal occurs because we aim to create a good impression on others. Key Point: Easy tasks are easier to impress on, but complex tasks may lead to errors, causing impairment. - all three theories are reasonable arguments
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social loafing
= The tendency for individuals to reduce their individual effort when working on a group task. - people to exert less effort when working in a group where their individual contributions are not clearly visible or evaluated. -More common in group tasks, especially when individuals' efforts can't be measured (e.g., clapping in a large group or marching band). -Example: People shout less loudly in a group during a cheer than when alone. - peope do worse on simple tasks but better on complex tasks
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study on social loafing Latane (1979)
- 6 blindfolded participants in a circle - earphones on - told to shout as loud as possible - were told they were shouting with either one person or a group (was just them) Results: Participants who believed they were shouting in a group shouted with less intensity than participants who believed they were shouting alone
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diffusion of responsibility in social loafing
=The feeling of reduced personal accountability in a group setting, leading to reduced individual effort. - complex tasks require people to bring different talents to the table, this causes them to perform better as their efforts will be seen.
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sequential human redundancy
=A process where multiple humans successively perform a task, like an error detection task. -means that multiple people perform or check the same task in sequence—so if one person makes an error, the next person has the opportunity to catch and correct it before it causes harm or failure. -knowing someone else will check your work can increase or decrease your own effort depending on the setting - increased accuracy of important decisions- diffusion effects - overall redundancy leads to more error detection but can still induce slight loafing effects - Don't know partner -> less loafing - Know partner -> more loafing - Diffusing responsibility away from self - Free-rider Effect: A loss of motivation in group projects or collective efforts.
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social inhibition
Definition: The tendency for people to perform worse on complex or new tasks when in the presence of others. Key Points: -The presence of others causes anxiety and distractions, impairing performance on tasks that require concentration. -Example: Feeling flustered when performing a new sport or solving a difficult math problem.
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define prejudice
= An attitude towards a group that devalues its members, either directly or indirectly, often to benefit the self or own group.
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prejudice as an attitude
attitudes are constructs with three components: 1. Affective (Emotion): First reaction or feeling toward a group. 2. Behavioural (Action): How one behaves toward members of the group. 3. Cognitive (Beliefs): Stereotypes and knowledge about the group.
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prejudice processes in the ABC model
1. Stereotypes (Cognitive): Beliefs about characteristics of a group. 2. Prejudice (Affective): Emotional response or negative attitude toward a group and it's individual members. 3. Discrimination (Behavioural): Unfair treatment based on group membership. - most negative consequences
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Categorisation & Accentuation Principle | Cognitive Theories of Prejudice
We automatically categorise people using a few attributes. - learnt in early life - difficult to change stereotype, more pronnounced when social tensions are high Tajfel & Wilkes (1963): People exaggerated differences between categories when labels were introduced. - estimating line length labelled vs non labelled Accentuation Principle: The exaggeration of perceived differences between groups and similarities within groups once categorization has occurred. Accentuation: Categorisation makes differences between groups seem greater, and similarities within groups seem stronger. 🔁 Replication issues exist – effects stronger with unfamiliar units (e.g., inches vs. cm).
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llusory Correlation | Cognitive Theories of Prejudice
Seeing a relationship that doesn’t exist or exaggerating one that does/ seeing it as stronger than it is. -Driven by cognitive biases – more distinctive outgroup behaviours are more memorable. -Contributes to formation of stereotypes.
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Realistic Conflict Theory (RCT) | Group-Based Theories of Prejudice
The theory that intergroup conflict arises from competition between groups for scarce resources. -Intergroup conflict increases with perceived threats (to group existence, resources, esteem, or group values). e.g migrant workers taking jobs Competing goals between groups= independence and conflict between groups Shared group goals = interdependence and co-operation between groups Conflict can arise without competition – social context matters.
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Key Study: Robbers Cave Experiment in realistic conflict theory
- summer camp for young boys Phase 1 (Attachment): Group bonding. Phase 2 (Conflict): Competition → hostility (flag burning, name-calling). Phase 3 (Reconciliation): Contact hypothesis = ineffective in resolving conflict. (bringing groups together for meal times) Superordinate goals requiring co-operation (e.g., fixing a water tank) = effective in reducing prejudice and reconciling between groups.
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Social Identity Theory (SIT) | Group-Based Theories of Prejudice
The theory that a portion of an individual's identity comes from their membership in social groups. -the values, norms and behaviours we share with our in-group -This theory posits that individuals strive to enhance their self-esteem through positive distinctiveness of their ingroup compared to outgroups. - Explains ingroup favouritism and outgroup bias.
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Minimal Group Paradigm (Tajfel et al.)
An experimental procedure where individuals are categorized into groups based on random and minimal criteria. Despite the lack of meaningful group identity, individuals often show ingroup favoritism. -creates a situation in which individuals are separated into novel ingroups and outgroups, and these individuals have no previous experience with these groups. study: participants rated paintings by klee and kandinsky - random allocation to groups based on ratings - results -> Preference for ingroup members. Maximum difference strategy > maximum profit or fairness strategy - aims to find out what the minimal conditions for ingroup bias/ outgroup prejudice is
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core components of social identity theory
1. Categorisation: Who is “us” vs “them”? - grouping others based on observable characteristics 2. Identification: Which group do I belong to? - where we perceive ourselves to belong to 3. Comparison: Favouring ingroup over outgroup. - comparing ingroup and outgroup
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what does social identity drive?
- Ingroup favouritism- The tendency to favor one's own group over other groups. - Intergroup differentiation- the process of highlighting differences between one's own group and other groups, often in a way that favors the ingroup. - Stereotyping- Beliefs about attributes that are thought to be characteristic of members of particular groups. These are the cognitive component of prejudice. - Ethnocentrism- The belief that one's own culture or group is superior to others and using one's own group as a standard of reference.
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summary of ingroup preference
- the mere fact of being categorised as a group member produces: - peference for ingroups - competitive intergroup behaviour
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stereotype content model
-A model that proposes that stereotypes about social groups are based on two fundamental dimensions: warmth (communion) and competence (agency). warmth: groups who share our goals are seen as warm and sincere, competing goals are cold and intrustworty competence: capability and assertiveness Groups fall into one of four stereotype quadrants: (2x2 stereotype space) 1. High warmth, high competence (citizens, middle class- pride, admiration) 2. High warmth, low competence(elderly, disabled, children- pity, sympathy) 3. Low warmth, high competence (rich, professional- jealousy) 4. Low warmth, low competence (poor, homeless, immigrants- disgust) EU nations grouped into these clusters based on perceptions. - brackets are emotionals evoked towards these grouos and the tyoe of people most associated with the characteristics)
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strength and limittaions of prejuduce theories
Cognitive Theories explain automatic thinking, but don’t account for social power. Group-based Theories (e.g., RCT, SIT) offer broader context and social influences, but may overlook individual variation. Consider replication issues, measurement concerns, and contextual factors (e.g., political climate, upbringing).
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what is stigma
Stigma = a mark of disgrace associated with a particular circumstance, quality, or person. Direct effects: discrimination, expectancy confirmation, automatic stereotype activation. Indirect effects: threats to personal and social identity.
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stigma as an attitude
Attitudes have 3 components: Cognitive – beliefs/stereotypes Emotional – prejudice/feelings Behavioural – discrimination/actions Can be: -Declarative (conscious) – what we say -Implicit (automatic) – formed via society/media, not personal experience - societal level
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3 types of Stigma
1. Public stigma – societal attitudes 2. Self-stigma – internalisation of stigma 3. Structural/Institutional – embedded in policies, systems
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Identity & Stigma
Visible identities: race, obesity, gender Concealed identities: illness, beliefs, sexuality Controllable (perceived to be): weight, religion, sexuality
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public stigma | using the attitude elements
1. stereotype - negative belief about a group (character weakness, danger) 2. prejudice - agreement with belief and/or negative emotional reaction (anger, fear) 3. discrimination - behaviour response to prejudice (avoidance, withhold help) Negative beliefs held by the public about a group (stereotype), agreement with these beliefs and/or negative emotional reactions (prejudice), and discriminatory behaviours resulting from this prejudice (discrimination).
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self stigma
Internalized negative beliefs about oneself (stereotype), agreement with these beliefs and negative emotional reactions like low self-esteem (prejudice), and behaviours resulting from this, such as avoiding opportunities or healthcare (discrimination).
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health related stigma
Mental health – stigma leads to: Avoidance of help-seeking Lower self-esteem Worse outcomes Other stigmatized conditions: HIV, Diabetes, Menstruation, Ebola, Non-nuclear families
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impact of discrimination and stigma
Unequal treatment Denial of opportunities Withheld help/resources - directly correlates with illness - greater stress correlates with illness - negative health behaviours
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institutonalised stigma
Systemic discrimination embedded within societal structures, laws, and policies that disadvantage stigmatized groups (mentioned in the lecture as related to structural discrimination).
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stigma and self-esteem
- link between self-esteem, stigma and suicidal ideation - self esteem is a powerful protective factor against stigma - stigmatised individuals find ways to protect themselves- externalising stigma rather than internalising it - social support also helps to preserve identitiy (protective factor)
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dysphoria
A powerful feeling of discomfort, distress, unease, or generalized dissatisfaction, often associated with feeling othered or a mismatch between one's identity and how one is perceived or treated. eg body, social, mind -often linked to stigma and identity -Triggered by microaggressions ( Subtle, often unintentional, and sometimes unconscious expressions of prejudice that communicate hostile, derogatory, or negative slights and insults toward a marginalised person or group) -Can lead to suicidality
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language and stigma
The words we use matter: - avoid language that suggests victimhood, suffering, culpability - put the person first - use descriptive language - avoid using defined terms as synomyns for every day behaviour (blind drunk) Say: “person with…”, “living with…” Avoid: “addict”, “victim of…”, “crazy” 🟥 Terms Not to Use: addict, alcoholic, junkie 🟩 Preferred Terms: person with substance use disorder, person with an alcohol use disorder - terms that stigmatize addiction can affect the perspective and behaviour of patients
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explicit and implicit attitudes
Explicit Attitudes: Consciously held and declarable beliefs and feelings about a group or oneself. Implicit Attitudes: Unconscious or less consciously accessible beliefs and feelings that can influence behaviour, often shaped by societal influences rather than direct experience.
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Expectancy Confirmation
The tendency to interpret or seek out information that confirms pre-existing stereotypes or expectations about stigmatized individuals.
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Automatic Stereotype Activation
The unconscious and unintentional triggering of stereotypes when encountering a member of a stereotyped group.
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Protective Factors (in the context of stigma and health)
Resources or coping mechanisms (e.g., social support, stigma identification, coping style) that can mitigate the negative impacts of stigma on mental and physical health.
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implicit and declared attitudes relayed to the dual system
Implicit ≠ Unaware: Implicit attitudes are automatic (system 1 – fast, instinctive, emotional) System 2 (deliberate thinking) can override implicit reactions Reflect base attitudes shaped by experience base attitudes are the biases we hold due to our experience. Behavioural Expression: Behaviour under limited resources or emotional stress may show implicit attitudes
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stigma reduction
Stigma = Multidimensional: Stereotypes (cognitive) Prejudice (affective) Discrimination (behavioural) Important: -Interventions must target each aspect individually -Reducing one part doesn’t guarantee others will change -different theoretical models for all three -Attitude change may be a path to reduce stigma
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attitude change
-think of stigma in terms of attitude change Attitudes does not always predict behaviour Intention ≠ action -Measurement challenges
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intergroup approaches | tools for change
Contact Theory (Allport, 1954): A theory proposing that intergroup contact under appropriate conditions can reduce prejudice between groups. - Conditions for success: Equal status between groups (no one dominates the other) Common goals Structural support (authority or custom) intergroup co-operation Challenges: Hard to ensure equal status Usually short-term studies Often based on undergrad samples Long-term change rarely measured (asking people a year later if they still have that attitude) Ages 19–25 are critical for attitude formation (harder to change attitudes in older generation) - all kinds of prejudice, not the same
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jigsaw classroom
A cooperative learning technique that reduces prejudice and promotes integration by making students dependent on each other to learn the course material. Structure: Class divided into racially diverse groups Each member has a unique role in solving a problem Groups mix to exchange info Focus shifts from race to talent/skill contribution Impact: Especially helped marginalised students (e.g., Black children) Still used in modern educational settings - improved self-esteem, liking of group members, closed achievement gaps, less competitive environment - positive long term effects on education in general
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affective approaches: perspective taking and empathy | individual approach to stigma
Perspective Taking: The act of imagining oneself in the place of another person to understand their feelings, thoughts, and experiences. - helps build empathy - can reduce biases related to stereotypes - valuable when there is less likely to be contact - can backfire/ work better when taking perspective of groups with similar values
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counter attitudinal advocacy
=Stating an opinion or attitude that is contrary to one's own private belief or attitude. (Festinger & Carlsmith, 1959) Method: Participants asked to lie about a boring task and say it was exciting Those paid $1 showed greater attitude change than those paid $20 Explanation: - explained with dissoance Less incentive for lying = more internal dissonance = greater attitude change - more justification for lying with greater reward = low dissonance, no change in attitude Criticism: Relies on abstract values (e.g., "mean" values can’t exist in reality)
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cognitive approaches | individual approaches in attitude change
Dissonance Information-based change
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dissonance
A state of mental discomfort arising from holding two or more conflicting beliefs, values, or attitudes. - performing an action that is inconsistent with one's attitudes When people justify actions (e.g., lying for money): High reward = external justification = no real attitude change Low/no reward = internal discomfort = attitude shifts to resolve tension - behaviours can cause/change attitudes
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yale approach to persuasion | persuasive communications
A communication model that emphasizes the source, message, and audience as key factors in determining the effectiveness of persuasive communication. Key Qs: Who are you talking to? What matters to them? What’s the context? 1. the source- attractiveness, similarities, expertise 2. the message - two-sided argument, manipulation, primacy and regency effects 3. the audience - self- esteem, distraction, age, intelligience
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elaboration likelihood model | two routes to attitude change
A dual-process theory describing how attitudes can be changed through two different routes: the central route (high elaboration) and the peripheral route (low elaboration). 1. The central route - when motivated and able to, people think carefully and deliberately about the content of a message (high elaboration), attending to its logic and the strength of its arguments. 2. the peripheral route - when we are unwilling or unable to analyse the message content, we pay more attention to cues that are irrelevant to the content or quality of the communication (low elaboration) e.g the attractiveness of the communicator - weaker, shorter-lived attitudes -Persuasion route depends on context and motivation - who we are listening to matters -Stronger change occurs via central route
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information campaigns
Use information to engage cognition/dissonance Examples: See Me Scotland Zero-Tolerance Anti-racism at UofG
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the two routes persuasion can take
- which route is a function of contextual factors - attitude change can occur without comprehension via the peripheral route 1. persuasive message - which route depends on speed of speech, mood, self-relevance, individual differences, humour systematic processing- central route -> strong attitudes that predict behaviour heurisitc processing (peripheral route) -> weak attitudes not predictive of behaviour