social psychology Flashcards
define social psychology
Social psychology is the branch of psychology that deals with social interactions, including their origins and effects on individuals.
-The study of how people’s thoughts, feelings, and behaviours are influenced by the presence of others.
Applications / Relevance of social psych
Racism (e.g., lessons from COVID-19)
Anxiety and climate change
UN Sustainable Development Goals (SDGs)
Themes in Social Psychology:
Threat perception (emotion and risk perception, disaster and panic, prejudice and discrimination)
Leadership (trust and compliance, ingroup elevation, identity)
Stress and coping (social isolation and connection, intimate relationships, healthy mind-sets)
Social context (social norms, culture, inequality)
Science communication (conspiracy theories, fake news, persuasion)
individual and collective interests (moral decision making, cooperation)
model vs theory in social psychology
Theory: A testable explanation of the real world that has generally undergone scientific testing.
Model: A simplified representation of the real world, typically used for prediction (what we predict/expect)
explanatory models:
- what we predict
if there is a begger outside the subway, how will most people react?
- e.g obedience + conformity process
theories:
- why something happens
- why do most people ignore a beggar outside the subway
- e.g bystander effect, attribution theory
key questions in understanding behavioural change
How do we understand behaviour?
How do we change behaviour?
What links thoughts and actions?
How do we measure it?
Intentional Goal Setting: Theory of Planned Behaviour
Core Idea:
Behavioural intentions are more likely to lead to actual behaviour.
Key Components:
- Attitude toward the behaviour ( behavioural beliefs weighted by outcome evaluations)
- Subjective Norm: Perceived social pressure (normative beliefs* motivation to comply) - a person’s perception of the social expectations to adopt a particular behaviour
- Perceived Behavioural Control: the extent to which people believe they are able to perform the behaviour because they have adequate capabilities and/or opportunities or are lacking in these
- all three compoennts lead to behavioural intention -> behaviour
Unconscious Influences on Behaviour
Habits
Nonconscious goals
Implicit attitudes
Impulsive processes
Social norms
🔄 All triggered by environmental cues that can affect our ability to turn intentions into behaviours.
Dual-Process Models of Health Behaviour
Two Systems of Thinking that influence perception and behaviour:
- Reflective System: Rational, deliberate, conscious decision-making
- Impulsive System: Automatic, well-learned non-conscious, spontaneous behaviour
- both depend on: habit strength, motivation, cognitive capacity, distraction, mood
Also Known As:
Fast vs. slow thinking
Conscious vs. unconscious
Effortful vs. effortless
Planned vs. spontaneous
Systematic vs. heuristic
💡 These models are crucial in explaining how both intention and automatic processes guide behaviour.
Structural Influences on Behaviour
External Barriers:
factors outside of our control that affect behaviour
Policies and politics
Financial constraints
Physical access
Life events (e.g., moving house, academic pressures)
Structural change (e.g., public health policy) can significantly alter behavioural patterns (e.g., smoking, COVID compliance).
London implementing more effective infrastructure which has led to increased ridership, and car charges which discourage personal vehicle use
Study Design Checklist
When reviewing studies in social psychology, ask:
How: What method was used?
Who: Who were the participants?
What: What did they do?
When: What was the context (time/place)?
Why: What theory or model explains the findings?
define positionality
An individual’s social and political context that shapes their perspective and experiences.
define Conceptual Replications
Studies that test the same research question using different methods and populations.
Sustainable Development Goals
A set of 17 goals adopted by the United Nations to address global challenges such as poverty, inequality, and climate change.
Bystander Effect:
The phenomenon where people are less likely to help a victim when there are other people present.
attribution theory and cognitive dissonance
Attribution Theory: A theory about how people explain the causes of behaviour.
Cognitive Dissonance: The mental discomfort experienced when holding conflicting beliefs or attitudes. (actions contradicting beliefs)
Conformity
Changing one’s behaviour to align with the behaviour of others.
social context
The social environment, including cultural norms and societal expectations, that influences individual behaviour.
Discuss the Origins of the Current Crisis in Social Psychology
Post-WWII Growth:
-Social psych expanded to explain massive social changes after the war.
Crisis (1960s–70s)
Difficulty replicating results.
Over-reliance on lab studies.
Ethical concerns.
Overcoming the Crisis
solve real-world problems(e.g., health).
Reviews & meta-analyses. (accumulate findings)
Improved methods (e.g., computer-based).
Better linking of attitudes to behaviour.
social thinking formula
= presence of others + the way we think
what is social cognition
cognition in which people perceive, think about, interpret, categorize, and judge their own social behaviors and those of others.
- concerns the various psychological processes that enable individuals to take advantage of being part of a social group.”
- How individuals psychologically function in groups.
what are social inferences
- A conclusion or assumption made about people’s personalities, motivations, mental states or future behaviours, often without complete evidence.
- filling gaps in our knowledge
- underlie social cognitive processes
- before we have the data/ the facts
how might 5 areas of our cognitive system affect inference
- perception - where do we look?
- attention- what is important to us?
- memory- the construction of them by ourselves of others and schemas
- thinking- biases and shortcuts
- language - meaning, interpretation and social construction
Social Schema
=A mental framework or representation of a social situation, event, or person, which guides expectations and behaviour.
-helps people understand how to behave in social situations and how social groups function
-Mental shortcuts about people/events.
-organizing knowledge about social norms, behaviors, and expectations
social construction
=The idea that concepts and meanings are created and maintained through social interactions and shared understandings.
- Meaning shaped by society.
- not objective