Social Psychology Flashcards
social psychology
Scientific investigation of how people think, interact with, influence and are influenced by thoughts, feelings, actions of other people
Social influence
Ways in which people or alter their behaviour or attitudes because of direct or indirect influence of others
Social facilitation
Boost in performance due to the presence of others
Triplett (1898) social facilitation
Cyclists rode faster when racing against a competitor compared to when they races against the clock
Tested idea again by asking teens to wind a reel as fast as they could and found performance was better when there was a persons competing against them compared to when alone
Social inhibition
Presence of others leads to a worse performance, particularly with complex task e.g public speaking
Yerkes and Dodson (1908)
Discovered people generally perform best at moderate levels of arousal however can differ depending on task e.g high arousal for boxing and low arousal for golf
Diffusion of responsibility
If person is alone they accept full responsibility but if several people are present then each assumes the other will do something so they do not need to accept responsibility and take action
Darley and Latane (1968) diffusion of responsibility
Individual students placed in small room took part in discussion using microphone and headphones, some students believed they were discussing with one person (was a confederate) and others were told they were discussing with small groups of students (confederate) one of confederated told person he was talking to he was epileptic and started making sounds like an epileptic fit/seizure
- aim: explore how many students would try to get help for him
- results: participants in one on one group went to get help, 85% in the first 80sec, only 62% participants in group went to get help and only 31% went quickly
Bystander effect
More people present in a situation of emergency the less likely each person is to help
Platow et al 2005 (social influence)
studying influence of groups we belong to is stronger if we identify with the group
- uni students listened to tape of standup comedian, half with prefaced laughter after each joke, half without. Half of group was told tape was recorded at show attended by students at their uni, other half was told it was a show for political group they weren’t interested in
- students who heard fellow students laughing rated it funnier than students who heard laughter from unimportant policial group or no laughter at all
Peers
People who interact with us on fairly equal terms (similar age, status, interests)
influence of peers
Increases around middle childhood and continues until middle adolescence, parents and peer groups often agree on more important areas (education, career, decisions)
pressure from peers to behave, think feel in a certain way
Fringe members are more likely to be influenced by peer pressure than high ranking members
Conformity
Changing behaviours due to group pressure
Group polarisation
Behaviour becomes more extreme when with likeminded people (those who only slightly agree join with those that strongly agree may be more inclined to swing to strongly agreed)
Normative social influence
Experience when we conform to group standards in order to be a part of that group or be accepted by that group, breaking down the social norms leads to disapproval or exclusion from group
Conformity: Solomon and Asch 1955
Simple virtual judgement task, groups of 8-10, participants seated at table, shown 2 cards: reference line and other lines and one by one asked which of 3 lines were same length as reference line (on,y one participant was investigated at a time, others in room were confederates
- 18 trials, 75% of participants agreed with confederated on at least one trial. 50% of p’s agreed with confederations on 6 or more trails, 25% stuck with evidence of senses all the time
Can conformity be good
Some conformity allows norms to be established and followed, otherwise behaviour would be unpredictable, means people will assume behaviours of others in any particular social group without explicitly being told how to behave or act
Factors influencing conformity: informational social influence
Taking cues on how to behave from watching people around us
Group size
Conformity increases with group size up to group of 4 after that increasing group size has little influence (exponential)
Factors influencing conformity: degree of unanimity
When others in a group agree completely it is difficult or less likely to standout
- asch found that if only one confederate disagreed with others, amount of conformity by real participant decreased greatly
- more likely to conform in a novel situation or with people we do not know well
Cultural differences in conformity: Bind and Smith (1996)
compared data from 133 asch type studies carried our in 17 countries
- higher levels of conformity on collectivist cultures (Asia)
- lower levels of conformity in individualistic cultures (America, Australia)
- achieving group goals is highly valued in collectivist cultures while being independent and achieving personal goals is highly valued in individualistic cultures
obedience
change in behaviour Jen we are in a situation where obedience is expected, explicit expectation that we will obey or face negative consequences
Milgram (1963)
Study in obedience to authority, partly derived from interest in why Holocaust occurred, recruited range of men to study effects of punishment on learning (deception) there was a financial inducement ($5)
- allocated the role of the teacher which administered electric shock if learner got order wrong, they were in separate rooms however the teacher could hear the shrieks or groans of learner after being shocked as voltage increased. Experimenter was in the same room as the teacher and instructed the teacher to continue administering shocks if the teacher stopped, shocks were progressively higher in voltage for each mistake