Social Psych Flashcards
Aronson and Linder
Proposed gain-loss principle (an evaluation that changes will have more effect than an evaluation that remains constant)
Asch
studied conformity by asking subjects to compare the lengths of lines, “yielding to group pressure”
Bandura
Developed social learning theory, which focuses on learning through social contexts; self-efficacy theory
Clark, K. and Clark, M. (1947)
Performed study on doll preferences in American American children; results were used int he 1954 Brown v. the Topeka Board of Education supreme court case
Darley and Latane
Proposed that there were two factors that could lead to non-helping: social influence and diffusion of responsibility (bystander effect)
Eagly
Suggested that gender differences in conformity were not due to gender per se, but to differing social roles
Festinger
Developed cognitive dissonance theory; also developed social comparison theory
Hall
Studied norms for interpersonal distance in interpersonal interactions
Heider
Developed balance theory to explain why attitudes change; also developed attribution theory and divided attributions into two categories: dispositional and situational
Hovland
Studied attitude change: a process of communicating a message with the intention to persuade someone to agree. (3 parts: communicator, communication, situation)
Janis
Developed the concept of groupthink to explain how group decision-making can sometimes go awry
Lerner
Proposed concept of belief in a just world
Lewin
Divided leadership styles into three categories: democratic, autocratic, and laissez-faire
McGuire
Studied how psychological inoculation could help people resist persuasion; can be protected against persuasion by using ‘cultural truisms’
Milgram
Studied obedience by asking subjects to administer electroshock, found that the drive to obey was stronger than the drive to not hurt someone against their will; also proposed stimulus-overload theory to explain differences between city and country dwellers
Newcomb
studied political norms
Petty and Cacioppo
Developed elaboration of likelihood model of persuasion (central and peripheral routes to persuasion)
Schachter
Studied relationship between anxiety and the need for affiliation
Muzafer Sherif
Used autokinetic effect to study conformity where he evaluated ‘norm formation,’ which is when individuals conformed to the groups judgement, creating a group norm; also performed Robber’s Cave experiment and found that having super-ordinate goals increased inter-group cooperation
Robert Zajonc
Studied the mere exposure effect; also resolved problems with the social facilitation effect by suggesting that the presence of others enhanced the emission of dominant responses and impairs the emission of nondominant responses.
Zimbardo
Performed prison simulation and used concept of deindividuation to explain results
Norman Triplett
Published the first study of social psych (1898) - studied the effect of competition on performance and found that people perform better on familiar tasks when others are around.
William McDougall + E.H. Ross
Published the first social psych text books in 1908.
Verplank
Studied how social approval influences behavior.
Reinforcement theory
Behavior is motivated by anticipated rewards (i.e. Verplank, Pavlov, Thorndike, Hull, Skinner)
Role Theory
Bindle (1978)- people are aware of the social roles they are expected to fill and their observable behavior is adopting those roles.
Cognitive Theory of Social Psych
Perception, judgement, memories and decision-making are all examples of cognitive concepts that influence our understanding of social behavior
Attitudes
are the “keystone” in modern social psychology; made up of cognition or beliefs, feelings, and behavioral predispositions.
Consistency theories
People prefer consistency and will change, or resist changing, attitudes based upon this preference.
Fritz Heider’s Balance Theory
A theory on consistency and why attitudes change. Has three components: the person (P), other person (O), and thing or person (X). Balance exists when all exist harmoniously. If not, there is stress. People have the tendency to work to remove stress and achieve balance.
Leon Festinger’s Cognitive Dissonance theory
Cognitive dissonance is when attitudes are not in sync with your behaviors. The greater the dissonance, the greater pressure to reduce it. It can be reduced by changing dissonant elements or adding consonant elements.
Two types of dissonant situations
1) Free choice- when a person makes a choice between several desirable alternatives, 2) forced compliance- when one is forced to act in a way that is inconsistent with their beliefs or attitudes (can happen through punishments or rewards)