Social Perception Flashcards
Schemata
mental framework based on personal and social experiences
help us process and organize information
People pay more attention to evidence that _______ their schemata
confirms
Prototypes are more ______ than schemata, and consist of…
abstract
consist of knowledge about the most ideal example of a particular category
Scripts are also known as ________ _______, and provide knowledge about…
event schemas
provide knowledge about the appropriate sequence of behaviors in social situations
Central traits
Traits that carry more weight than others
I.e., warm and cold are central traits
positive view of people described as intelligent, skillful, warm, determined, practical, cautious
negative view of people described as intelligent, skillful, cold, determined, practical, cautious
warm and cold are central traits because they hold more weight than other traits
Types of Attributions include…
Dispositional (internal) vs. Situational (external)
Stable (consistent, i.e., intelligence, personality) vs. Unstable (temporary, i.e., fatigue)
Specific (limited number of events) vs. Global (occur in many situations)
Fundamental Attribution Error
When we overestimate the role of dispositional factors and underestimate the role of situational factors
Actor-Observer Effect
The tendency to make different attributions about our own behaviors compared to the behaviors of others
Self-Serving Bias
We’re more likely to blame external factors for our failures and internal factors for our successes
except for depressed people (learned helplessness) - attribute failures to internal, stable, and global factors
Heuristics
Mental shortcuts
Rules of thump
Representative Heuristics involve…
basing your judgment on whether or not someone/something belongs to a particular category on how similar they are to the category
Availability Heuristics involve…
judging the likelihood of an event based on how easy it is to retrieve info about the event from your long-term memory
Simulation Heuristics involve…
using mental simulations (imagination) of an event to determine the likelihood of the event happening
if you can easily imagine it, you’re more likely to predict it will happen
Anchoring and Adjustment Heuristics involve…
Using an initial value (anchor) as the basis for making a judgment
if a seller says he usually sells an item at $10, your offer would be closer to $10 than if he told you he usually sells it at $5
Base Rate Fallacy
Tendency to rely on case-specific information instead of base-rate data