Social- minority influence Flashcards
what are the two types of consistency?
intra-individuals- where a person maintains a consistent position over time
inter-individual- where there’s an agreement among the number of the minority groups.
flexibility
willing to change- not appearing too rigid or dogmatic
actual and apparent
augmentation
people are more likely to be influenced in bringing about social change when there are risks in putting forward a particular point of view which makes the view be taken more seriously. This could be abuse. willingness to suffer= sincerity
nemeth (1986) demonstrating flexibility
mock injury decided on amount of compensation to give victim of ski-life accident. confederate argued a extremely low amount of money, which had no effect on the majority, when he compromised towards the majority, they compromised and changed their view. If the minority is willing to be flexible, the majority probably will be willing to show flexibility also, which questions the importance of consistency.
The snowball effect (van overmaet)
once a few members of the majority join in with minority, the influence of the minority gains momentum as people begin to pay attention to ‘potential correctness’ of the minority
The snowball effect (van overmaet)
once a few members of the majority join in with minority, the influence of the minority gains momentum as people begin to pay attention to ‘potential correctness’ of the minority
the dissociation model/social crypto amnesia - mugny and perez
where the minority groups influence majority gourd members- minority ideas are similitude into the majority viewpoint with those int he maker remembering where the ideas came from CONTENT OF SOURCE BECOMES DISSOCIATED
the conversion effect
the process of assimilating idea is slow because initially the idea has been resisted, purely because of their source but over time the source is detached form the idea and it begins to reappearing the individuals as their own idea. conversion effect shows how dominant idea and trends within a culture can be launched by minority groups despite strong resistance from the majority groups.
what did moscovici say?
when someone is exposed to a contradicorty attire they are more likely to dresses their own view leading to internationalisation- close examination of views when there’s a controversial view- conflict causes change in behaviour.
