Social Media Value Chain Flashcards

1
Q

what is the social media value chain?

A

the social media value chain illustrates the core activities of social media participants and the components that make those activities possible.
(Illustrates activities and what makes them possible)

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2
Q

what core activities do channels/hosts facilitate in the social media value chain?

A

share - platforms that allow users to share and post content
buy/sell - platforms allow users to monetize and buy and sell products

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3
Q

what core activities does infrastructure facilitate in the social media value chain?

A

create - the platforms used in social media include the servers, databases, and technologies needed for user shared content.
learn - analytics and insight tools allow you to learn from social media more about your business and how audiences are interacting with it.

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4
Q

what core activities does supporting software and services facilitate in the social media value chain?

A

talk - messaging services, comments sections, and other tools used to facilitate conversations.

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5
Q

what core activities does devices facilitate in the social media value chain?

A

work - the social media value chain component devices ensures compatibility and optimization for different devices.

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