Social Media Value Chain Flashcards
what is the social media value chain?
the social media value chain illustrates the core activities of social media participants and the components that make those activities possible.
(Illustrates activities and what makes them possible)
what core activities do channels/hosts facilitate in the social media value chain?
share - platforms that allow users to share and post content
buy/sell - platforms allow users to monetize and buy and sell products
what core activities does infrastructure facilitate in the social media value chain?
create - the platforms used in social media include the servers, databases, and technologies needed for user shared content.
learn - analytics and insight tools allow you to learn from social media more about your business and how audiences are interacting with it.
what core activities does supporting software and services facilitate in the social media value chain?
talk - messaging services, comments sections, and other tools used to facilitate conversations.
what core activities does devices facilitate in the social media value chain?
work - the social media value chain component devices ensures compatibility and optimization for different devices.