Social media Production Mid-Term Exam

Question 1

What is evergreen content?

Answer 1

Content that stays relevant for a long time and does not have to updated as regularly compared to other types Ex: A tutorial or History

Question 2

Personal Brand =

Answer 2

Personality, consistency, Passion & expertise

Question 3

What is the difference between Content creation and Content curation?

Answer 3

Creation is original work: Blogs, podcasts, articles
Curation is content that was published by a different source Ex: Bleacher report, retweets,

Question 4

What is shared media?

Answer 4

content which is shared across third party platforms, such as social media, or shared between multiple owners, including people liking, commenting on or sharing someone’s social media posts. Ex: Facebook, instagram, X

Question 5

What are three new exceptions for Social media?

Answer 5

1. Social media is not owned by one person or platform. It’s owned by the community
2. Social media is an established field; it’s not easy, free or replaceable. Social professionals serve as the digital front door for brands.
3. Social media is more than just posting updates and taking snaps. It’s a strategic mindset to embrace.

Question 6

What are the five categories of the SWOT Analysis?

Answer 6

Strengths
Weaknesses
Opportunities
Threats
Strategic implications aka “So what” factor

Question 7

what investment areas would you consider for the social media budget of a small nonprofit?

Answer 7

Promotion, tools & the people

Question 8

What is your personal brand also known as?

Answer 8

Reputation

Question 9

What are the five types of content?

Answer 9

written, audio, videos, photos & images

Question 10

What type of evergreen content can you find from AirBnB?

Answer 10

Destination guides, Travel tips, local experiences, Seasonal travel guides, etc.

Question 11

Best practices for strategic writing for social media?

Answer 11

Be clear and concise & Put the audience first because the audience wants information in a quick manner

Question 12

Three typical KPIs for social?

Answer 12

Awareness, Audience, Conversion

Question 13

What are the 6 C’s

Answer 13

Content
Consistency
Creativity
Community
Conversion
Conversation

Question 14

Three types of measurement outcomes?

Answer 14

Cognitive
Attitudinal
Conative

Question 15

The three parts of a social comm audit?

Answer 15

Internal, External and Competitor analysis

Question 16

What are tactics?

Answer 16

Tactics are the tools and applications within social media that you will use to accomplish your objectives and fulfill your strategies. Tactics are the nuts and bolts of your social media plan. For example, using a branded hashtag is a type of tactic. A Facebook Live video showcasing a Q&A with a senior-level manager discussing a new initiative or promoting a giveaway of an exclusive opportunity is another example of a tactic. As you can see, tactics are very specific and very focused. Each tactic needs to be aligned with the strategy.

Question 17

What are the social writing styles?

Answer 17

• Professional
• Snarky & spunky
• Product & brand focused
• Audience focused
• Inspirational
• Conversational
• Witty
• Educational
• Personality focused

Question 18

What are common writing mistakes?

Answer 18

Jumping on the bandwagon
Not researching or fact-checking
Engaging in a trend without researching it first
Spelling or grammar
Not considering the implications