Social media Production Final Flashcards
Define Personal Brand. What skills are needed to create a sustainable personal brand?
Personal branding is “the process of managing and optimizing the way you are presented to others.” Your personal brand, otherwise known as your reputation, is part of how people perceive you.
Skills: Research- Having a foundation in traditional research methods will still be apparent and key for social media professionals, but it is also important to be able to determine how to collect, analyze, and report specific findings on social media tools.
Writing & visual content: when it comes to the skills and experiences brands, corporations, and others are looking for in social media roles, it’s not always just about being a strong writer, though; you have to be a strong copywriter as well.
Data analytics and strategic application - here is a growing need for integrating not only current communication and technology practices into creating effective content for social media, but current business practices and acumen as well.
Experience and willingness to learn in social media.
What is the difference between social monitoring and social listening?
Monitoring is the systematic process of understanding, analyzing, and reporting insights and conversations on reputation, brand position, community health, and opinion of key audience members virtually.
Listening is about learning, exploring, and uncovering emerging trends, opportunities, activities, and issues that could impact the company either positively or negatively.
Both monitoring and listening are necessary for a social media campaign, department, or initiative. One cannot do just one and ignore the other. Tools, metrics, and programs can address listening and monitoring separately or in combination.
Formulating the main items we want to evaluate and monitor for our social media activities (e.g., key words, hashtags, phrases, accounts, users, influencers, and others).
Identifying influencers and top external channels (or accounts) driving traffic to the social media platforms.
Evaluating which accounts, websites, brand blogs, and other external links will help show impact of word-of-mouth, but also showcase potential collaborations and partnerships to add to the community on social media.
Best Practices for Social media writing?
Brevity is the name of the game: not to squeeze the highest number of words into a single space. Sometimes, the hardest content to write is the shortest.
Don’t force a certain writing style: Be yourself
Put audiences first; write content they not only want to share, but have to:
Make sure your content matches what the audience not only needs, but expects to see, from your brand or company on social media.
Emphasize embracing messages, not hard-sell messaging: The point of social media is to be social, not to bombard people with paid ads trying to make a quick sell.
Don’t be inconsistent and confuse your audiences:
Changes within a company among community managers require a smooth transition to make sure the writing style and brand voice is the same across the channels.
Have a balance between your personal and brand voices: Many social media professionals maintain personal and professional accounts.
Understand the differences in content and writing style based on the platform as well as the audience:
Some platforms allow you to communicate visually with not a lot of text, and on other platforms short-form content (fewer than 140 characters) will not be effective or efficient for the intended audiences.
Be brief and direct: Another goal for writing on social media is not to make it a million pages long.
Define Audience segmentation and why it is important?
the process of categorizing people into certain groups based on specific criteria.
a strategy by which companies, agencies, and brands collect information to create a profile of an audience with which they wish to engage. With insight tools for audience analysis in social media.
Why it is important?: Having a clear idea of who you are reaching and what is important to them?
Understanding the range of different touch points for each user.
Categories:
Demographics, Psychographics, Platform specifics, type of social media user & social metrics.
The three types of outcomes to measure for social media?
Reactions
Feedback
Coverage
Increased advocacy
