Social Media & Podcasting Flashcards

1
Q

How was term ‘podcasting’ formed?

A

A blend of broadcasting and the popular iPod = podcasting

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2
Q

What are some rules for podcasting?

A
Keep them a reasonable length
Know your audience
Content interesting and general appeal
Relaxed and comfortable for the listener
Principles are the same as for radio
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3
Q

What is the purpose of a website?

A
Powerful space for additional content
Review revisit or relisten
Value add for advertisers
Promote events, shows, etc
Gain interest from listeners
Brand recognition
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