Social Media Marketing Flashcards
What is worlds most used social media platform?
Average time spent using social media daily on a worldwide basis
02:27 hours
Social media Trends, 7 trends
- Building trust
- Optimism in the efficacy of less traditional networks is growing
- Further Decline in organic reach - users through unpaid distribution
- Rise of Social commerce
- Increasing negative sentiment on social media (feeling)
- Tik Tok
- Metaverse?
Meta Ads manager, 3 levels
- Campaign
- Ad sets
- ads
campaign
What we want to achieve with our marketing, ex: increased traffic to webpage
buying types, objectives, A/B testing & budget optimization
ad sets
Group of similar ads
conversion, dynamic creative, budget & schedule, targeting options, placements
ads
identify, ad setup (creative source & format), ad creative, destination, languages, tracking
Campaign - 2 buying types:
Auction buying:
Buying your campaigns at auctions - More flexible and efficient, more choice, no set price, less predictable results
Good to reach smaller target audience
Available to all advertiserts
Reach and frequency buying:
Plan to buy, more predictable results - TV ads f.ex.
Reach bigger audiences >200k
NOT available to all advertisers
what is objectives?
the business goal you hope to achieve by running your ads. Awareness, traffic etc.
A/B-testing
Improve ad performance
Test your ads in different ways by adding images, text, audiences or placements. Can see different results.
It involves creating multiple versions (A and B) of an ad, landing page, email, or any other component of a marketing campaign, and then testing them against each other to determine which version performs better.
Advantage campaign budget
Will distribute your budget across ad sets dependent on your performance goal choices (objectives) and bid strategy
Without Campaign Budget Optimization, the budget might be spread equally and hinder performances
New name for Campaign Budget Optimization?
Advantage Campaign Budget
Ad sets:
What is Conversion?
A conversion refers to a desired action taken by a user in response to a marketing effort. It represents a specific goal or objective that an advertiser wants a user to complete.
F.ex. Objective = Traffic
Conversion = Where do you want to send traffic? website, app etc.
what is Dynamic Creative in terms of ad sets?
Way to personalize your ads by using creative elements like images and headlines.
No substitute for A/B-testing as we can`t see the results
What is targeting audience?
Who do you want to reach?
Factors as; Demographics, interests, age etc.
Audience definition
Estimated audience size
Estimates how many accounts meet your criterias and gives you an estimate. Updated in real time
Ad set level
what is Multi-advertiser ads?
Help people discover and compare products from multiple businesses.
What is lead-ads?
Aims to generate user information
Facebook and instagram, collect info from people interested in your business. A lead ad is presented using an image, video or carousel, and followed by a lead form when the user engages with the ad
What is meant by destination?
Where people get sent immediately after interacting with your add, often to your website by adding the Website URL
what exactly is a website URL?
A website URL, or Uniform Resource Locator, is the address that identifies a specific webpage or resource on the internet. It is the text you enter in the address bar of a web browser to visit a website.
