Google Analytics 4

Question 1

What is Google Analytics 4?

Answer 1

It is designed to provide businesses and website owners with more advanced and comprehensive insights into user behavior and website performance

Question 2

What does GDPR stand for?

Answer 2

General Data Protection Regulation

Question 3

Automatically collected & enhanced measurement, whats the difference?

Answer 3

Analytics collect data as “events”, and these two ways of collecting data are what makes an event.

Automatically collected: Basic interactions are collected automatically, like “first visit”

Enhanced measurement: Self created events: CV upload, thank you page view etc.

Question 4

Event parametres

Answer 4

specifics of the events pagename, video watch time etc.

Question 5

User properties

Answer 5

used for segmentation info about the customers like; geo data, device data, user ID etc.

Question 6

Repetition:
What is a conversion?

Answer 6

It is an event chosen to be a conversion.

In digital marketing, a conversion refers to a specific action or goal completion that is desired from a user or customer. Aligns with marketing campaign

Question 7

Navigation in GA4

Answer 7

we navigate through 5 pages in GA4:
- Reports
- Explore
- Configure
- Admin
- Advertising

Question 8

Explain the content of these pages

Answer 8

Reports: Common questions about how users are interacting with the app

Explore: avanced techniques that go beyond standard reports

Configure: edit measurement settings

Admin: Control account, property & user settings

Advertising: view of conversion performance and helps you understand customer journeys

Question 9

Explain the life-cycle of GA4 reports

Answer 9

1. Aquistition: Where are your customers coming from?
2. Engagement: Which content are your customers engaging with
3. Monetization: What is your customers shopping activity?
4. Retention: Are your customers coming back?

Question 10

We have different types of Acquisition, name them

Answer 10

Organic traffic (Non-paid traffic from Search engines)
CPC/PPC (Paid traffic from search engines)
Referral (a link from another website)
Email (link from online email tool, ex: outlook)
Social (link from social media site)
None (direct traffic)

Question 11

explain the term explorations and the different types

Answer 11

refers to a feature that allows users to explore and analyze their data in a more interactive and flexible manner.

Free form exploration - exploring data or information without predefined constraints
Funnel exploration - Analyzing steps users go thorugh in a conversion process or customer journey
Path exploration - analyzing the paths users take as they navigate through a website or application
Segment overlap - shared characteristics / attr-butes between segments or groups
user exploration - individual user behavior
Cohort exploration - Groups of customers with common char./attr.
User lifetime - entire duration of customers interaction with product, service or brand

Question 12

What is attribution types?

Answer 12

helps the marketeer understand which steps along the customer journey contributes to the most conversions.

Question 13

What are the different types of attribution types?

Answer 13

First-click
Linear
Position based
Time decay
data-driven attribution
Last click

Question 14

First click

Answer 14

All credit for the conversion goes to the first channel that a customer clicked

Question 15

Linear

Answer 15

Distributes credit evenly throughout all the channels a customer clicked

Question 16

Position-based

Answer 16

40% to the first and last channel, last 20% evenly distributed among the middle interactions

Question 17

Time decay

Answer 17

More credits to channels closer in time to the conversion, using a 7 day half-life logic. After 7 days the chanel looses half of it`s credit for the convesrion. A channel 1 day before conversion, will get twice as many credits as one that happened 8 days prior

Question 18

Data driven attribution

Answer 18

specific to each advertiser and each conversion event

Question 19

Last Click

Answer 19

All credit for a conversion to the last channel

Question 20

Difference between Universal Analytics (UA) and GA4

Answer 20

UA use session based measurement to track and analyze user behavior

GA4 use event based measurement

Question 21

Difference between the two measurement types

Answer 21

Event based is more detailed

Session based is broader. focuses on analyzing customer interactions within a specific timeframe

Question 22

What is a “session”?

Answer 22

Period of time which a user interacts with a website or app. Starting with their first interaction and ending after a period of inactivity