Social Media/ Chapter 16

Question 1

what is touch points?

Answer 1

touch points is the way in which a customer interacts with a business.

Question 2

what are the 7 fundamentals?

Answer 2

1. responding to the environment
2. value added by personalisation e.g. coca cola bottles
3. differentiation
4. positioning
5. digital marketing is not advertising - advertising is still recency and relevancy
6. theory of reasoned behaviour
7. the digital environment needs strategy