Distribution/ Chapter 17 Flashcards
1
Q
define the channel of distribution?
A
the means by which products are moved from producer to the ultimate consumer
2
Q
what is functional distribution?
A
products need to be available in adequate quantities, in convenient locations and at times when customers want to buy them
3
Q
what is the direct marketing channel?
A
when products go from the producer straight to the consumer
4
Q
what is indirect marketing channels?
A
- where products move from the producer, to a retailer like John Lewis, then are sold to the consumer.
- or producer, to wholesaler, to retailer then to consumer
- or producer, to agent, to wholesaler, to retailer then to consumer
5
Q
what environmental impacts does Business to consumer distribution have?
A
- waste
- carbon footprint
6
Q
what is the inverted pyramid of sustainability?
A
- refuse
- reduce
- reuse
- repair
- redistribute
- recycle
- throw away
