Social media Campaign

Question 1

A/B Testing

Answer 1

a method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 2

2. Call to Action (CTA)-

Answer 2

a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

3. Editorial Calendar

Answer 3

A spreadsheet, calendar, or app that is used to plan content posting and engagement activities on social media platforms

Question 4

4. Game Dynamics

Answer 4

are the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

5. Game Mechanisms-

Answer 5

are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

6. Gamification

Answer 6

Integration of entertainment or competition mechanisms into social media sites or activities to drive engagement and participation

Question 7

7. Infographic

Answer 7

a visual image such as a chart or diagram used to represent information or data

Question 8

8. Keyword

Answer 8

Words, phrases, or hashtags used to retrieve information on social media platforms.

Question 9

9. Kick-Off meeting

Answer 9

• the first team meeting for the campaign. It brings the campaign team together to start planning the campaign.

Question 10

10. Metrics

Answer 10

Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.

Question 11

11. Qualitative Metrics

Answer 11

Qualitative metrics in online marketing measure the quality of customer interaction.

Question 12

12. Quantitative Metrics

Answer 12

Numeric elements that can be measured

Question 13

13. Social Media Campaign

Answer 13

A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 14

14. Social Media Funnel

Answer 14

A series of phases that a target persona or audience member goes through when interacting with a company on social media

Question 15

15. Status-Based Workflow

Answer 15

each piece of content is assigned a status depending on where it is in the creation process. Examples of status are as simple as “draft,” “in progress,” “waiting on someone else,” “completed,” or “final.

Question 16

16. Task-Based Workflow

Answer 16

Each stage of the content process is defined as a series of tasks that need to be completed.