lesson 3 vocab

Question 1

behavioral segmentation

Answer 1

a form of marketing segmentation that divides people into different groups who have specific behavioral patterns in common.

Question 2

Benchmarking

Answer 2

• to evaluate or check something by comparison with a standard.

Question 3

Brand Butler

Answer 3

taking customer-centricity to new heights. Brand butlers transform interactions with customers into basically assisting them in their daily lives rather than just broadcasting the brand to them.

Question 4

Brandjacking

Answer 4

an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’ brand equity.

Question 5

Demographic Segmentation

Answer 5

it divides the market into smaller categories based on demographic factors such as age, gender, and income. Instead of reaching an entire market , a brand uses this method to focus resources into a defined group within that market.

Question 6

Elevator Pitch

Answer 6

a brief persuasive sales pitch. It is a speech that is meant to spark interest in what your organization does.

Question 7

Geographic Segmentation

Answer 7

it divides your audience based on the region they live or work in.

Question 8

Persona

Answer 8

the aspect of someone’s character that is presented to or perceived by others.

Question 9

Positioning

Answer 9

it refers to the place that a band occupies in the minds of the customers and how it is distinguished from the other products of the competitors and different from the concept of brand awareness

Question 10

Profile Placeholder

Answer 10

a person or thing that occupies the position or place of another person place or thing.

Question 11

Psychographic Segmentation

Answer 11

• it divides the market on the basis of psychology, personality of people, characteristics, lifestyle, attitudes and so on. It helps identify people based on the way they think and the lifestyle they want.

Question 12

Return on Engagement (ROE)

Answer 12

the payback you may expect on your investment in connecting through new media outlets.

Question 13

Share of Conversation

Answer 13

a measure of the market your brand owns compared to your competitors. It measures your brand visibility and how much you dominate the conversation in your industry.

Question 14

Social media Audit

Answer 14

a series of steps taken to evaluate and optimize a business’s social media profiles and strategies.

Question 15

SWOT Analysis

Answer 15

• a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.

Question 16

Target Audience

Answer 16

a particular group at which a film, book, advertising campaign, etc., is aimed at.