Social Media Applications Flashcards
As business managers we need to know how to leverage their potential to achieve ___
Strategic Advantage
A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0
Social Media
Economic, social, and technology trends forming the basis for the next generation of the Internet.
The user is involved.
Web 2.0
Reach out and engage with customers, prospects, partners, and your network.
-Create opportunity by communicating and sharing information.
-Manage your reputation and discover new business through monitoring information.
Social Media Applications
Collection of data so large and complex that it is difficult to manage using traditional database management systems
Big Data
Volume, Velocity, Variety
Three Characteristics of Big Data
Refers to information with a high degree of organization
Structured Data
Data uncertainty
Veracity
The mapping and measuring of relationships and flows between
people, groups, organizations, computers, or other information or
knowledge processing entities.
Social Network Analysis (SNA)
Use of social computing by businesses in innovative ways
Social Commerce
Strategy needs to be formulated in terms of objectives, tactics,
and metrics.
-Corporate governance issues such as policies and
guidelines need to be considered.
Social Media Strategy: Key Considerations
PDCA Framework
Plan, Do, Check, Act
Objectives, tactics, metrics
Social Media Strategy: Components
Increase sales, decrease
expenses, improve ROI etc.
These objectives are ____ objectives.
Classic
Engagement, influence, advocacy, personalization etc.
These objectives are ____ objectives
Social
Social Media Key Success Factors (SOCIAL)
Strategy, Organization, Criteria-based platform selection, Integration, Awareness, Leadership
