Social Computing and Web 2.0 Applications

Question 1

Social Media is always in a flux due to three factors:

Answer 1

End Users
Use Cases
Functionality

Question 2

-Better and faster vendor responses to complaints
-Customers can assist other customers (e.g., in online forums)
-Customers’ expectations can be met more fully and quickly
-Customers can easily search, link, chat, and buy while staying on a social
network’s page

Answer 2

Social Commerce Benefits to Customers

Question 3

-Test new products and ideas quickly and inexpensively
-Learn a lot about their customers
Identify problems quickly and alleviate customer anger
-Learn about customers’ experiences via rapid feedback
-Increase sales when customers discuss products positively on social
networking sites
-Create more effective marketing campaigns and brand awareness

Answer 3

Social Commerce Benefits to Business

Question 4

Refers to Web 2.0 technologies used for some business
purpose

Answer 4

Enterprise 2.0

Question 5

A website or similar
online resource which allows
users to add and edit content
collectively

Answer 5

Wiki

Question 6

A social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship,
conflict, or trade.

Answer 6

Social Networks

Question 7

A standardized data format to publish frequently updated works such as blog entries and news headlines.

Answer 7

RSS (Rich Site Summary)

Question 8

Mini web applications or Web add-ons

Answer 8

Widgets

Question 9

A web application that combines data or functionality from more than one source into a single integrated interface or tool

Answer 9

Mashup