Social media and democracy

Question 1

What is the influence of social media?

Answer 1

Social media is a major source of news and information in today’s society. Online sources can often come from unreliable or even be deliberately deceptive.

Question 2

What are some ways that social media has changed political campaigning?

Answer 2

Allowing for fast and direct communication with voters.
Allowing grassroots campaigns to bypass traditional media and get their message out.
Providing opportunities to use viral marketing techniques through sharing functions.
Significantly reducing the costs of political campaigns
Providing opportunities to access highly targeted audience.