social media

Question 1

define

Answer 1

websites and applications that enables users to create and share content to participate in social networking

Question 2

ad

Answer 2

builds brand awareness
gain insight into customer behavior

Question 3

What is the benefits of using social media for market research?

Answer 3

Broad reach
Ability to target more specifically
Free or Low cost e.g. social media
Personal–> aimed as if it is at each individual customer
Fast –> information ca be collected very quickly from large numbers of people
easy –> High level I.T. skills and complex equipment are not needed