ch 22 Flashcards
opportunity cost
when choosing between different alternatives, the opportunity cost is the benefit lost from the next best alternative to the one that has been chosen
chooses
in a business deciding between alternatives use of resource
non monetary
non-money
esteem needs
What is the definition of a trade-off?
in business, where a decision-maker faces a compromise between two different alternatives,
for example, between paying dividend to shareholders and re-investing profits in the business
benefits of running a business (being a enter)
1-independence
2-flexibility
3-chance to make money
4-job satisfaction
5-chance of being rich
challenges(trade offs of running a business)
-Owners of small businesses are responsible for all day-to-day operations, have to available whenever the business is open
-the demand of running a business may result in a lack of free time
-business owners need a variety of skills to be successful
-sole trader so unlimited liability
examples of trade-offs
holding liquid assets and investing in more productive assets
paying dividends or reinvesting in the business
ethical(costly) o more profit
how to make the right decision
1-obtain info
2-balance short term with long-term
3-measure support