Social Manipulation, Influence, Games Flashcards
What are the 4 reasons why people play social games?
- ) Relief of psychological tension
- ) Avoidance of noxious situations
- ) Procurement if stroking
- ) Maintenance of established equilibrium
What is stroking an how is it used in conversation?
“Strokes” are use in conversation and are small units of social interaction. Conversations - interacting back and forth, stimulates a persons psychologically and emotionally.
The exchange of strokes constitutes a transaction.
What are the 7 emotions that sell you, manipulate you, and influence you?
- ) Fear – The biggest motivator. We all feel fear and next to shame, it is the most powerful emotion of all.
- ) Greed – The manipulation of our desire to possess
- ) Vanity – The need to look good, the need to be attractive. Women’s vanity is most often manipulated
- ) Pride – The willingness to be admired. Men thrive on this.
- ) Envy – “ I want to be like…” Syndrome
- ) Lust – The natural desire for the opposite sex
- ) Laziness – the quick/easy fix
2 Primary forms of mind control?
Coercion and Persuasion
- ) Coercion – Practice of compelling a person to behave in an involuntary way
- ) persuasion – rationally and logically changing people’s behavior…done socially.
Manipulation is persuasion to the extremes
What are the 6 weapons of persuasion?
- ) Liking – We tend to do business with people with like
- ) Social proof – people like to follow other people. Influence by a group.
- ) Reciprocity – Give and take. Give to get. The things you do should not be charged with reciprocation. People feel pressured to conform to this rule often by large companies.
- ) Consistency – Our actions have to match the reality we have painted to ourselves…this drive to be consistent. More approved than being right. Commitment is the activator for this
- ) Authority – we tend to take experts opinions over our own know ledge….materialistic things can perceive a level of authority and influences us.
What is the “Reject and Retreat” game?
Somebody comes to you with a large proposal then backs down to a smaller request….doubles up the powerness and effectiveness of your smaller request.
What is “Salting the jar” game?
Before the business day starts they will throw some money in the tip jar to align with the social proof rule and if someone sees that other people have tipped, they will be more inclined to also tip.
The “how are you game”?….
When sales people ask you how your doing…they want you to respond in your normal response. It makes it easier for telemarketers to corner you.
How do you sell a car in under 1 hour?
Get multiple buyers and arrange all of them to show up at the SAME time. This creates rivalry and puts the car in a perceived scarcity image. If I don’t act now then I’ll lose type of thing