Social Learning Theory Of Gender Development Flashcards
People who are most likely to be role models
Similar to them
Social learning theory
Gender is learnt through vicarious learning: modelling, imitation and vicarious learning.
Imitation
Child copies behavior shown by the model
Vicarious reinforcement
Child learns from what happens to a tole model
model carries out specific behaviour + rewarded = most likely imitate them
Model punished = less likely to imitate them
Observation
Child notice what other people do
Observe the consequences of other people’s behavior.
Result of observation = may imitate brhaviour
Child may observe rm being reinforced directly or indirectly
Perry and Bussey (1979)
Aim: show that children imitate behavior carried out by same sex role models
Method: shown films if rm carrying out activities that were new to children
One condition = male + female rm separate activities
2nd condition = no difference in activities the boys and girls choose
Conclusion: C in unfamiliar sitch = observe behavior of same sex –> gives them in for if activity appropriate for their sex. If it is= imitate
Perry and Bussey evaluation
Lacks eco validity~ lab experiment
Artificial = not act the same
1st condition stereotypical, child already know what activity to do
Media and gender development study
Williams 1986
Aim - investigate effects of tv on gender dev on children
Method -
➡️natural experiment in isolated community in Canada (tv introduced 1st time)
➡️measured children’s attitudes and behaviors before + after
➡️two towns used for comparison
Results: within 2 yrs children became more stereotypical in gender attitudes. No corresponding change in the comparison towns
Conclusion: gender learnt by imitating attitudes + behavior seen on tv