social learning theory Flashcards
What are the assumptions of S.L.T.?
1) Behaviour is learned through experience
2) Behaviour is learned through observation and imitation
3) Internal mental processes such as memory and perception should not be ignored
What does vicarious mean?
adjective, in regard to experience through the actions of another
What are the four steps of vicarious learning?
- Attention
- Retention
- Reproduction
- Motivation
Name a study supporting the idea of vicarious learning
The ‘Bobo Doll’ Study (Bandura & Walters)
What are the key attributes that make someone likely to become a person’s role model?
- Age
- Gender
- Status (power)
- Likeability
What are the two types of model?
- Live model (physically present influential figures such as parents)
- Symbolic models (influential figures present in the media, i.e. books and movies)
What is vicarious punishment/reinforcement?
The encouragement or discouragement of a behaviour based on the witnessed punishment or reinforcement of another
What are the benefits of the social learning theory?
- Accounts for cultural influence on behaviour
- Emphasises the importance of cognitive factors in learning
- Typically studies objective data (scientific credibility)
- less deterministic than behaviourism (suggests a person has free will
What are the limitations of the social learning theory?
- underestimates the influence of biological factors
- relies too heavily on evidence from controlled lab studies
What is identification?
When an observer associates themselves with a role model and wants to be like them