Social Learning Theory Flashcards
Attention
we watch behaviour and attend to it.
Retention
We remember the behaviour and watch happened
Reproduction
Physically able to repeat the behaviour. Self-Efficacy- is the belief in your own ability to imitate behaviour.
Motivation
What is the benefit to imitating behaviour? Usually similar to you and admired by you and then vicarious reinforcement.
Vicarious Reinforcement
learning through how other people are operant conditioned
+Supported by Bandura
evidence for attention, retention, reproduction and motivation. Also evidence that behaviour will be replicated of same sex models (as long as the behaviour is deemed gender appropriate i.e. verbal aggression for females, physical aggression for males)
+Supported by Bandura variation
Vicarious reinforcement and punishment of the model affected the reproduction of behaviour supporting how this is an important aspect of motivation.
+Scientific
use of controlled experiments to make observable behaviour more objective and repeatable (reliable)
+Usefulness
treatment of phobias. E.g. Modelling based therapies.
-Testability
Ecological validity. The research that the theory is based on struggles to full represent learning in the real world. This is a sacrifice of being objective and scientific- the theory becomes unrepresentative of the real world.
-Reductionism
Greatly underestimates the role of biological factors, including genetic differences and instincts, on behaviour. Human mental and emotional states are oversimplified.