Social Learning Theory Flashcards
social learning theory
we learn social behavior by observing and imitating and by being rewarded or punished
What is imitation?
Copying the behaviour of others
What is a role model?
Someone you look up to
What is the mediational process?
attention, retention, motor reproduction, motivation (thinking)
Attention (learning)
The observer must pay attention to a particular behaviour
Retention (learning)
A mental representation of the behaviour in order for it to be later replicated (must be remembered)
Motor reproduction (performance)
The ability of the observer to perform the observed behaviour. Our physical and mental abilities will determine which behaviours we reproduce. (Can we physically do it)
Motivation (performance)
The rewards and punishments that follow a behaviour will determine whether or not the observer reproduces the behaviour.
vicarious reinforcement
observing someone else receive a reward or punishment
identification
A child sees the self as somehow similar to a role model and forms and attachment to them.
Modelling
the process of demonstrating and imitating a specific behaviour
Bandura’s social learning theory
Bandura researched the extent of observational behavior on children from models with aggressive behavior. He states that when children watch physical aggresion, they in turn do physical aggression. They were more aggressive, increasingly attracted to aggressive things, and had more novel hostile behaviour.
What are strengths of social learning theory? (Ao3)
-Considers cognitive factors
-Scientific
-less deterministic
-less reductionist
-Applied to real life and other parts of psychology
- accounts for how children learn from others and social media etc - explains how cultural norms are transmitted and gender roles.
What are limitations of social learning theory? (Ao3)
- too reliant on evidence from lab studies which raises the issue of demand characteristics which is where the ppt acts in an unnatural way to look ideal or please the researcher and these experiments have low environmental validity as they’re performed in a lab.
- The purpose of the BoBo dolls is to hit it therefore children may just be behaving as they thought was expected rather than imitating what they had observed.
Positive - real world application
- how children learn behaviours from the world around them and explains how cultural norms are transmitted
- helps us to understand gender roles