social learning theory Flashcards
define ‘role model’
a person looked up to by another as someone who they can identify with as an example to be imitated due to admiring them and being of higher status
state 3 examples of characteristics of a role model
- same age or older
- higher social status
- same gender
state 2 examples of characteristics of an observer
- low self esteem
- self efficacy
state the 4 stages of social learning
attention
retention
reproduction
motivation
describe ‘attention’
the observer pays attention to the role model in order to learn from them
describe ‘retention’
- the behaviour being modelled is retained by the observer
- mental rehearsal may be used to remember complicated actions
- so the behaviour is not copied immediately but may emerge later
describe ‘reproduction’
- having the ability to reproduce the behaviours retained
- people with low self esteem are more likely to imitate
- must have self efficacy to believe that they have the skills to reproduce
describe ‘motivation’
- comes from external, internal and vicarious reinforcement
- more likely to imitate if motivated by reinforcement
define ‘vicarious reinforcement’
if a role model’s behaviour is rewarded it is more likely to be imitated in order to get the same reward
define ‘external reinforcement’
If a behaviour is rewarded it will be repeated.
define ‘internal reinforcement’
Behaviour is more motivating if some internal need is satisfied, such as excitement.
define ‘vicarious learning’
If an individual is rewarded for carrying out a certain behaviour then another individual may copy and so we learn through others’ mistakes or successes.
define ‘vicarious punishment’
engaging in a behaviour is weakened after having observed the negative consequences of another engaging in that behaviour.
what is a strength of social learning theory (PEECA)?
- supporting evidence
a strength of social learning theory is that it is supported by evidence from Bandura’s 1961 study. they found that when children observed an aggressive role model e.g. hitting a bobo doll, they imitated this compared to a non aggressive role model. therefore, this supports the idea that children can learn by copying role model’s behaviour as they think this is the correct way to behave. however, the research lacks generalisability. this is because the study was only carried out on children. therefore, findings cannot represent how adults learn new behaviours.
what is a strength of social learning theory (PEE)?
- compliment
a strength of social learning theory is that, unlike classical conditioning, it explains behaviour in different contexts. for example, in some situations, behaviour is rewarded and in other situations it is punished. therefore, this explains why aggressive behaviour occurs as in some contexts it is positively reinforced.