bandura (1965) Flashcards
1
Q
state the 2 aims
A
- investigate whether reinforcing consequences to the model would result in significant differences in the performance of imitative behaviour
- investigate whether rewarded models would display the highest performance differences in matching responses
2
Q
describe the sample
A
- 66
- boys and girls
- mean age 51 months
- stanford uni nursery school
3
Q
state the 3 conditions
A
- model rewarded
- model punished
- no consequences
4
Q
state the 3 IVS
A
- condition
- gender of child
- gender of adult
5
Q
state the 2 DVs
A
- number of verbal imitative responses
- number of physical imitative responses
6
Q
state the 3 stages of this experiment
A
- exposure procedure
- performance measure
- acquisition index
7
Q
describe the exposure procedure stage
A
- 5 min film of aggressive model
- 4 responses followed by verbalisation e.g hit with mallet and ‘stay down’
- repeated twice
- reward condition = model received a chocolate bar
- punishment = told they were a ‘big bully’ and would receive a spanking
8
Q
describe the performance measure stage
A
- taken to a room with toys, could play
- observed at 5 second intervals for 10 mins
- the number of different physical and verbal imitative responses performed spontaneously constituted the performance measure
9
Q
describe the acquisition index stage
A
- child informed that for each physical/verbal imitative response they would receive a sticker and juice
- the experimenter then asked the child, “show me what Rocky did in the TV program, tell me what he said”
- received rewards for each matched response
10
Q
describe the results
A
- boys = more matched responses than girls
- after positive incentive there was a significant increase in matched responses
- girls in the model punished condition performed 0.5 matched responses compared to boys who performed 2.5
11
Q
describe the conclusions
A
- imitated aggressive behaviour after the film
- in the model rewarded or no consequences condition, children were more willing to imitate
