social influence theory Flashcards
compliance
kelman, 1958
wanting to be liked
being influenced by the group norm out of the desire to be liked
identification
kelman, 1958
wanting to fit in
being influenced by the desire to fit into your groups shared identity
internalization
kelman, 1958
genuinely adopting attitudes and behaviours if they align with personal beliefs
milgrams experiments aim
behavioural study of obedience
1963
to investigate the lengths hat people will go to to obey direct demands from authority figures
normative influence
occurs when people conform because they want to be accepted by the group and not stand out
informational influence
occurs when people conform because they would like to be correct and currently lack the information needed to be sure of their opinion or belief
tripartite model of attitudes
affective, behavioural, cognitive
Affect as a component of attitude function
the feelings associated with an attitude object
behaviour as a component of attitude function
the behaviour, past and planned, associated with that attitude object
cognition as a component of attitude function
the thoughts and beliefs held about an attitude object
avoidance (effect of cognitive dissonance on behaviour)
people avoid situations that could increase cognitive dissonance
effects of cognitive dissonance on behaviour
avoidance, reduction, rationalisation
reduction
reducing cognitive dissonance by balancing cognition and behaviour
rationalisation
Individuals with cognitive dissonance justify their behaviour to align with their beliefs
responses to cognitive dissonance
change beliefs, change behaviour, change perception of behaviour
situational attribution
attributing someones behaviour to external factors
dispositional attribution
attributing peoples behaviour to internal factors. ie. personality traits
festinger’s study: consequences of forced compliance
the aim
to investigate whether making people perform a dull task would create cognitive dissonance through forced compliance behaviour
strengths of festingers theory
cognitive dissonance can be tested scientifically
has cross -cultural generalisability
limitations of festingers theory
doesnt consider individual differences when dealing with cognitive dissonance
cannot be observed
what is magnitude
a subjective measure of the level of discomfort felt when experiencing cognitive dissonance
