Social Influence: Social Change

Question 1

What is Social Change??

Answer 1

Occurs when whole societies adopt new attitudes, beliefs & behaviours which become ‘the norm’

Question 2

What are the 6 steps to Social Change??

Answer 2

1. Drawing Attention
2. Consistency
3. Deeper Processing
4. The Augmentation Principle
5. The Snowball Effect
6. Social Cryptomnesia

Question 3

What are the Augmentation Principle and the Snowball Effect??

Answer 3

Augmentation Principle - Minority must appear willing to suffer for their cause. Often risks media attention and abuse but in extreme cases they will also risk imprisonment or death

Snowball Effect - Minority’s small impact eventually spreads. More and more people consider their position until there’s wide scale change

Question 4

What’s social cryptomnesia??

Answer 4

Minority view became ‘the norm’ and majority can’t remember how change has taken place, only that it happened.